Social Media Lead

World Vision

. Lead social media strategy and performance across World Vision New Zealand’s master brand and World Vision 40 Hour Challenge .

Posted 11/11/2026full-timeAuckland • New ZealandSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading social media strategy and execution, with a strong focus on analytics, content creation, and community engagement. Proven ability to manage branded channels and drive measurable engagement while maintaining brand voice and tone.

Highest-signal resume keywords

Social Media StrategyContent Creation ToolsSocial Advertising ManagementAnalytics and InsightsStorytelling and Copywriting

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Social Media StrategyContent CreationSocial CopywritingAnalyticsSocial AdvertisingAudience TargetingEngagement MeasurementContent PlanningInfluencer ManagementFundraising

Soft Skills

Attention to DetailProactive AttitudeCross-Functional CollaborationBrand Voice InstinctAbility to Manage Priorities

Tools & Technologies

Meta Ads ManagerCapCutCanvaSocial Publishing ToolsContent Management Tools

Industry Keywords

Humanitarian IssuesGlobal AffairsYouth AudiencesSocial Media EngagementBranded Channels

About the role

Key responsibilities & impact

Lead social media strategy and performance across World Vision New Zealand’s master brand and World Vision 40 Hour Challenge
Use insight and analytics to grow reach, engagement, and impact
Own content planning and ideation aligned to brand, campaign, and audience objectives
Identify and craft social content ideas with International Partnerships, Schools, Advocacy, Events, and External Affairs teams
Brief and collaborate with Marketing Production and agency partners to deliver high-quality social assets
Manage paid social activity across Meta, YouTube, TikTok and LinkedIn
Create and publish content directly for reactive, time-sensitive, influencer-led, or youth-focused opportunities
Build and manage engaged social communities and oversee day-to-day channel engagement
Amplify user-generated and influencer content
Protect and strengthen World Vision’s reputation on social
Manage risk and support rapid response communications
Work cross-functionally to deliver cohesive activity

Requirements

What you’ll need

3–5 years’ experience leading social media strategy and execution
Proven success managing branded social channels and driving measurable engagement
Strong storytelling and social copywriting skills, including short-form video and platform-native content
Experience using analytics, content management and social publishing tools
Experience with content creation tools such as CapCut and Canva
Hands-on experience with social advertising, including Meta Ads Manager, paid boosting, audience targeting and optimisation
Ability to juggle multiple priorities in a fast-paced, reactive environment
High attention to detail and strong instinct for brand voice, tone and editorial judgement
Proactive, can-do attitude
Confidence working cross-functionally and influencing outcomes
Genuine interest in humanitarian issues, global affairs and using social media for good
Experience with fundraising, influencer management, or youth audiences is an advantage
Current entitlement to work in New Zealand
Applicants will undergo appropriate screening, including police vetting

Benefits

Comp & perks

Southern Cross medical insurance
Life insurance
A day off on your birthday
Option to buy additional leave
Hybrid work environment
Employee Assistance Program (EAP)
Access to a free Wills package
Ongoing learning, development and education opportunities
Training and development through World Vision International