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Director, Event Strategy – Operations
WorldatWork. Set the strategy and operating model for WorldatWork’s portfolio of conferences, meetings, and events .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in event strategy, planning, and execution, with a strong focus on budget management, performance metrics, and stakeholder collaboration. Proven ability to lead large-scale meetings and conferences while ensuring exceptional attendee experiences and operational efficiency.
Highest-signal resume keywords
Event Strategy DevelopmentBudget ManagementCertified Meeting Planner (CMP)Project ManagementNegotiation Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event PlanningPerformance MeasurementVendor ManagementFinancial ForecastingKPI EstablishmentLogistics CoordinationContract NegotiationPost-Event EvaluationDatabase ManagementInternational Event Support
Soft Skills
Organizational SkillsProblem-SolvingDecision-MakingCustomer ServiceCommunication Skills
Tools & Technologies
Microsoft OfficeAssociation Management SoftwareCanvasAdobeSalesforceProject Management Tools
Certifications & Qualifications
Certified Meeting Planner (CMP)
Industry Keywords
Association Meeting PlanningEvent ProductionConference ManagementAttendee EngagementSponsorship Management
About the role
Key responsibilities & impact- Set the strategy and operating model for WorldatWork’s portfolio of conferences, meetings, and events
- Establish event goals, priorities, and performance measures aligned with organizational objectives and industry trends
- Lead meeting and event site selection and services while minimizing financial liability
- Conduct post-event evaluations using attendee feedback and financial/operational data
- Identify new event formats, technologies, and business models to increase member value, audience reach, and revenue
- Direct conference planning and execution through oversight of conference management partners, venues, Convention & Visitors Bureaus, vendors, contractors, and internal stakeholders
- Oversee event production and operations, including AV, general services contractors, housing, registration, catering, transportation, signage, security, and on-site execution
- Collaborate with internal staff on sponsorship, exhibition, speaker, and attendee goals
- Negotiate contracts and oversee venue management, including meeting space, exhibit hall floor plans, rooming lists, menus, audiovisual services, and room setup
- Develop and oversee on-site logistics plans
- Support event-related marketing and communications programs
- Lead development and delivery of the Annual Conference educational program, including content strategy, speaker engagement, abstract management, keynote selection, accreditation requirements, and program evaluation
- Develop and manage the Meetings and Events budget and financial performance
- Oversee revenue and expense management, financial forecasting, post-event reconciliation, and ROI analysis
- Establish KPIs for registration, revenue, margin, attendee satisfaction, sponsor/exhibitor satisfaction, operational performance, and event growth
- Direct and supervise team members while fostering accountability, collaboration, and professional growth
- Lead and develop a team managing logistics, housing, sourcing, and specialized functions
- Partner with program, content, marketing, and executive leadership departments to align meeting objectives and logistics
- Lead conference evaluation activities and implement innovation and process improvements
- Serve as primary staff liaison to the Events Advisory Council
- Provide outstanding customer service internally and externally
Requirements
What you’ll need- Undergraduate degree in Education, HR, Business Administration, or another related area, or equivalent experience
- Minimum 10 years of progressively responsible experience in association meeting planning and management
- At least 5 to 7 years managing large-scale meetings with 3,000+ attendees
- Certified Meeting Planner (CMP) or similar industry credential preferred
- Previous association and/or major event experience preferred
- Significant project management experience, including oversight of vendors with multiple deliverables
- Experience producing or supporting international events is a plus
- Advanced knowledge and proficiency with Microsoft Office products, including Outlook, PowerPoint, Word, and Excel
- Knowledge of database management systems
- Experience with association management software desired but not required
- Track record of negotiating and overseeing $500K+ vendor contracts and tradeshows
- Exceptional organizational skills and attention to detail
- Proactive problem-solving and strong decision-making capability
- Ability to remain composed and exercise sound judgment in high-pressure environments
- Ability to manage complex issues, competing priorities, and unexpected challenges
- Ability to prioritize work, work at a fast pace, and meet critical deadlines
- Highly tech savvy, with ability to work with educational technologies and tools
- Experience with Canvas, Adobe, Salesforce, Excel, and project management tools desirable
- Outstanding customer service skills
- Clear and concise oral communication skills
- Effective written communication skills
- Ability to maintain confidentiality of data and information
- Ability to work independently and as part of a team
- Ability to travel up to 20%
- Equivalent experience may substitute for the undergraduate degree
Benefits
Comp & perks- Annual discretionary bonus with a target of 15% of base salary
- Ongoing professional development training opportunities
- Health insurance
- Dental insurance
- Vision insurance
- Well-being benefits
- Health savings account
- Flexible spending account
- Retirement benefits
- Remote work option