Vice President – Marketing Strategy, Audience Growth

Wounded Warrior Project

. Lead enterprise-wide audience growth strategies supporting WWP’s mission, strategic priorities, recruitment objectives, fundraising goals, and brand growth .

Posted 9/17/2026full-timeJacksonville • District of Columbia • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in audience strategy, growth marketing, and integrated campaign planning, with a strong focus on data-informed decision-making and strategic recommendations. Proven ability to lead high-performing teams and develop cohesive enterprise strategies across marketing and communications.

Highest-signal resume keywords

Audience StrategyGrowth MarketingIntegrated Campaign PlanningTeam LeadershipMarket Research

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing StrategyAudience SegmentationPersona DevelopmentCustomer JourneysPerformance AnalyticsBrand StrategyCampaign EffectivenessData AnalysisStrategic RecommendationsMarket Intelligence

Soft Skills

Critical ThinkingStrategic JudgmentProblem-SolvingCommunicationEmotional Intelligence

Certifications & Qualifications

Bachelor’s Degree in MarketingValid State-Issued Driver’s License

Industry Keywords

Audience GrowthBrand GrowthStakeholder EngagementFundraising InitiativesOrganizational StewardshipMission-Driven WorkCultural CompetencyLeadership TrainingContinuous LearningInnovation

About the role

Key responsibilities & impact

Lead enterprise-wide audience growth strategies supporting WWP’s mission, strategic priorities, recruitment objectives, fundraising goals, and brand growth
Serve as the subject matter expert on audience behavior, motivations, and emerging market trends
Lead audience research, market intelligence, brand studies, and performance analytics
Translate data and insights into strategic recommendations improving audience growth, campaign effectiveness, and brand performance
Establish audience segmentation frameworks, personas, and audience journey maps
Lead integrated marketing strategy and annual planning processes
Provide strategic direction for major campaigns, fundraising initiatives, program marketing, and enterprise-wide marketing priorities
Coordinate marketing strategies across audiences, channels, and stakeholder groups
Guide long-term brand positioning strategies
Partner with Communications leadership on messaging, storytelling, and stakeholder engagement
Lead and develop a high-performing team responsible for audience strategy, research, planning, and growth initiatives
Present strategic recommendations, performance results, and market insights to executive leadership and key stakeholders
Foster innovation, accountability, continuous learning, and data-informed decision-making
Attend required training and meetings, including orientation, WWP Cares, ASIST Suicide Prevention training, Leadership training, culture/team training, and departmental huddles
Perform other related duties as assigned

Requirements

What you’ll need

Ten years of progressively responsible experience in marketing strategy, audience growth, brand strategy, integrated marketing, communications, or related functions
Eight years of senior leadership experience building, leading, and developing high-performing teams in complex organizations
Bachelor’s degree in marketing, communications, business administration, or related field
Valid state-issued driver’s license
Deep expertise in audience strategy, growth marketing, brand strategy, and integrated campaign planning
Advanced understanding of audience segmentation, persona development, customer journeys, market research, and analytics
Ability to develop cohesive enterprise strategies across marketing, communications, digital, content, and external engagement
Strong executive presence and ability to influence senior leaders, Board members, and external partners
Exceptional critical thinking, strategic judgment, and problem-solving abilities
Excellent written and verbal communication, facilitation, and presentation skills
Proven ability to lead through change, navigate ambiguity, prioritize competing opportunities, and allocate resources
Strong leadership, coaching, talent development, and team-building skills
High emotional intelligence and cultural competency, with sensitivity to military and veteran experiences
Demonstrated commitment to ethical leadership, accountability, collaboration, and organizational stewardship
Passion for mission-driven work and ability to translate audience insights and marketing strategy into meaningful impact
Up to 25% travel

Benefits

Comp & perks

A flexible hybrid work schedule (three days in the office, two days’ work from home)
Full medical, dental, and vision coverage for both teammates AND family members
Competitive pay and performance incentives
A fun, mission-focused, and collaborative team environment