Associate Director, Paid Search, B2B

Wpromote

. Own paid search strategy and performance across a portfolio of 3–5 B2B accounts, including forecasting, budget planning, testing roadmaps, and quarterly points of view .

Posted 9/29/2026full-timeRemote • United StatesSenior💰 $100,000 - $115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in paid search strategy and performance management for B2B accounts, with a strong focus on lead quality and pipeline accountability. Proficient in campaign optimization, measurement strategies, and mentoring team members to enhance overall account performance.

Highest-signal resume keywords

Paid Search StrategyGoogle Ads OptimizationB2B Measurement InfrastructureLead Quality ScoringMentoring Paid Search Talent

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Paid SearchB2B ProgramsCampaign ArchitectureBidding StrategyAudience LayeringOffline Conversion ImportsGA4Analytics PlatformsSalesforce IntegrationHubSpot Integration

Soft Skills

Analytical InstinctsClient CommunicationAdaptabilityTeam Leadership

Tools & Technologies

Microsoft AdsSA3606senseDemandbase

Industry Keywords

SaaSFintechHR/PayrollAccount-Based MarketingIncrementality Frameworks

About the role

Key responsibilities & impact

Own paid search strategy and performance across a portfolio of 3–5 B2B accounts, including forecasting, budget planning, testing roadmaps, and quarterly points of view
Lead campaign architecture and ongoing optimization across Google Ads, Microsoft Ads, and SA360, including bidding strategy, audience layering, and automation
Design measurement strategies connecting paid search investment to pipeline through offline conversion imports, CRM feedback loops, and lead quality scoring
Use performance and measurement insights to identify opportunities and advise clients on lead quality
Translate performance data and strategic insights into actionable recommendations for senior client stakeholders
Maintain account quality through proactive QA, account health reviews, and team quality standards
Mentor and coach junior team members
Partner with Client Strategy, Analytics, and Creative to integrate paid search with broader client and business strategy

Requirements

What you’ll need

6+ years in paid search, with at least 3 running B2B programs where lead quality and pipeline were the accountability, not MQL volume
Direct experience with B2B measurement infrastructure: Salesforce or HubSpot integration, offline conversion imports, lead scoring, and multi-touch or incrementality frameworks
Depth in Google Ads and Microsoft Ads at the architecture level
Experience with SaaS, fintech, HR/payroll, or similarly considered-purchase B2B categories
Strong analytical instincts and fluency in GA4 plus at least one enterprise analytics or BI platform
Ability to hold a point of view with a senior client who disagrees, and to change it when the data says you should
Comfort operating with ambiguity and competing priorities across multiple accounts
Agency experience, or experience managing an agency
Familiarity with ABM and intent data platforms such as 6sense or Demandbase
Experience mentoring or formally managing paid search talent
This position is not eligible for immigration sponsorship

Benefits

Comp & perks

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
Annual Class Pass credits