Wpromote

Performance Marketing

• Own paid search strategy and performance across a portfolio of 3–5 B2B accounts, including forecasting, budget planning, testing roadmaps, and quarterly points of view
• Lead campaign architecture and ongoing optimization across Google Ads, Microsoft Ads, and SA360, including bidding strategy, audience layering, and automation
• Design measurement strategies connecting paid search investment to pipeline through offline conversion imports, CRM feedback loops, and lead quality scoring
• Use performance and measurement insights to identify opportunities and advise clients on lead quality
• Translate performance data and strategic insights into actionable recommendations for senior client stakeholders
• Maintain account quality through proactive QA, account health reviews, and team quality standards
• Mentor and coach junior team members
• Partner with Client Strategy, Analytics, and Creative to integrate paid search with broader client and business strategy

Associate Director, Paid Search, B2B

Graphics Designer

• Concept, design, and produce high-performing static and motion creative for paid digital campaigns across Meta, Instagram, TikTok, YouTube, Amazon, Search, and emerging channels
• Partner with Creative Strategists, Performance Creative Leads, Designers, Account teams, and cross-functional stakeholders to translate creative strategy into performance-driven assets
• Develop creative concepts, establish visual direction, present work to clients, incorporate feedback, and guide concepts through final production
• Create pixel-perfect assets while ensuring consistency, quality, technical accuracy, and adherence to briefs, platform specifications, and brand guidelines
• Design, adapt, version, resize, and optimize creative across formats, placements, and channels
• Support creative testing by producing iterative asset variations informed by performance insights and stakeholder feedback
• Champion assigned clients’ visual identities through brand guidelines, design systems, templates, and reusable resources
• Provide creative feedback, quality assurance, and production guidance to internal teams and external partners
• Identify creative and production challenges, escalating issues with proposed solutions
• Improve creative workflows through best practices, documentation, and training resources
• Stay current on industry trends, platform innovations, and emerging AI tools
• Lead larger-scale creative initiatives and full-funnel campaigns supporting client growth and business objectives
• Report to the Director of Creative Operations & Production

Digital Designer, Motion

Director

• Lead enterprise-level organic growth initiatives across a portfolio of brands, with a strong focus on local strategy and multi-location businesses
• Oversee integrated Earned & Owned programs spanning SEO, Content Marketing, and broader strategic initiatives
• Report to the Senior Director, Earned & Owned Strategy
• Act as executive strategic lead on key accounts and be accountable for client success
• Develop integrated earned strategy plans combining SEO, Local SEO, Content Marketing, AI Search, Lifecycle Marketing, and Digital Experience
• Provide strategic direction to channel managers
• Translate complex business objectives into actionable roadmaps driving measurable performance outcomes
• Oversee strategic frameworks for AI Search readiness
• Integrate AI-driven insights into forecasting, prioritization, and creative planning across Earned channels
• Partner with client, internal channel, and analytics teams to enhance workflows and reporting automation
• Lead cross-functional planning across key content activations
• Provide executive-level oversight of campaign ideation, launch, and measurement
• Identify and capture new organic growth opportunities across search and local search ecosystems
• Support business development through executive-level presentations, thought leadership, strategic consulting, and expansion opportunities

Director, Earned and Owned Strategy

Designer

• Prioritize and manage workload against the enterprise pursuit pipeline, identifying and communicating competing deadlines or resource needs
• Design full pitch decks for assigned pursuits, from opening narrative through appendix and back pocket material, using content approved by the Growth Lead
• Provide custom branding and design guidelines when required
• Turn audit findings, media plans, and performance data into clear, on-brand visualizations
• Produce motion and video assets for pitches, including sizzle reels, animated case studies, transitions, and short-form video
• Assemble case study, credentials, and team slides from the library
• Format RFP and RFI written responses in Word and Google Docs, including tables, exhibits, and cover treatments
• Create supplemental assets such as leave-behind PDFs, one-pagers, capability sheets, proposal covers, and concept and activation mocks
• Deliver presenter-ready files in PowerPoint, Google Slides, Keynote, PDF, and video formats, and test them in the presentation environment
• Support rehearsals and live pitches, incorporating late changes
• Build and maintain the master pitch template, slide library, and reusable component system, and document it for non-designers
• Archive final delivered files, source files, linked assets, and fonts at the close of each pursuit
• Collaborate with Revenue Operations, Enablement, IT, Finance, and business stakeholders on revenue technology ecosystem strategy, architecture, governance, and optimization

Senior Pitch Designer

Content Marketing Manager

• Develop, execute, and optimize content strategies across organic search, AI-powered search experiences, and integrated marketing campaigns
• Report to the Director of Content Marketing
• Partner with clients to create high-quality content that builds brand authority, increases discoverability, and supports business objectives
• Collaborate across SEO, Paid Media, Social, Digital PR, Creative, and Analytics
• Own strategy, direction, and delivery of performance-driven creative across a book of business ranging from 2–5 clients
• Translate performance data into creative direction, testing roadmaps, hypotheses, and iteration plans
• Develop recurring static and video briefs with performance-driven messaging, hooks, headlines, and ad copy
• Partner with Media teams on testing strategy, scaling opportunities, and performance optimization
• Collaborate with Design and Production while managing timelines, budgets, and deliverables
• Analyze creative performance and synthesize learnings into actionable insights
• Apply platform knowledge across Meta, TikTok, YouTube, Amazon, and Programmatic
• Present creative concepts, performance insights, and strategic recommendations to clients
• Contribute to creative testing frameworks, best practices, and account workflows
• Improve creative efficiency through tools, automation, and emerging technologies
• Travel occasionally to clients, team meetings, or events, likely 1–3 times per year

• Serve as a senior strategic partner and embedded extension of the client’s marketing organization, owning the B2B paid social roadmap
• Translate complex buyer journeys into actionable, data-informed campaign strategies
• Lead and develop the team responsible for paid social activation and account management
• Guide multi-stage funnel strategies, including content amplification, gated asset promotion, event campaigns, ABM programs, and retargeting
• Partner with analytics, paid search, and programmatic leads to deliver cohesive demand generation programs
• Drive platform innovation across LinkedIn, Meta, Reddit, X, and niche B2B environments
• Evaluate intent-based targeting, CRM list matching, and firmographic segmentation opportunities
• Connect paid social performance to pipeline and revenue metrics via Salesforce, HubSpot, Marketo, or Pardot integrations
• Mentor and upskill the team on B2B best practices, audience strategy, creative sequencing, messaging frameworks, and performance analysis
• Refine onboarding and training processes for new hires
• Collaborate with business development on B2B pitch strategy, POV creation, and competitive analysis
• Report on retention, growth, new business, and cross-sell metrics to senior leadership
• Represent the agency in webinars, industry events, and internal enablement sessions as a B2B social thought leader

Senior Director, Paid Social B2B

• Oversee day-to-day operations and manage the programmatic buying division for multiple B2B clients
• Define the vision, structure, and best practices for a growing B2B programmatic group
• Install operational practices tailored to B2B buying cycles, enterprise audience segmentation, and multi-stakeholder decision journeys
• Contribute to business development through thought leadership and pitch participation
• Support onboarding of new advertisers and recovery of difficult accounts
• Provide internal and external education on programmatic capabilities and new ad tech tools
• Own business relationships with clients, agencies, teams, and external partners
• Ensure successful delivery, implementation, optimization, inventory strategy, and audience strategy for programmatic campaigns
• Lead B2B programmatic strategy aligned with lead quality, account penetration, and sales velocity
• Connect programmatic impact to CRM and pipeline metrics
• Oversee campaigns across display, video, native, and ABM-driven executions
• Manage a team typically of 2 or more, including workload prioritization, professional development, and operational excellence
• Establish best practices for audience segmentation, firmographic and technographic targeting, and multi-touch attribution
• Own relationships with B2B data and technology partners and evaluate new solutions
• Craft programmatic points of view, pricing models, and case studies for new business
• Coordinate with paid social, search, and content teams on full-funnel demand generation
• Provide thought leadership on programmatic trends, privacy, and audience strategies
• Manage budgeting, pacing, forecasting, and quarterly business reviews
• Serve as an escalation point for performance, strategy, and client relationship issues
• Represent the agency at industry events, conferences, and with technology partners

Senior Director, Programmatic B2B

• Lead and scale Wpromote’s growing B2B Programmatic practice
• Oversee day-to-day campaign operations across a portfolio of clients
• Drive campaign excellence, operational best practices, and strategic growth
• Onboard new advertisers and support client relationships
• Contribute programmatic expertise to new business opportunities
• Develop B2B programmatic strategy aligned with client objectives such as lead quality, account penetration, and sales velocity
• Partner with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics
• Manage campaign execution and optimization across display, video, native, and ABM-driven programmatic programs
• Develop best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution
• Collaborate with B2B data and technology partners including Bombora, 6sense, LiveRamp, LinkedIn, and Demandbase
• Support new business efforts with programmatic insights, recommendations, pricing considerations, and case studies
• Partner with paid social, search, and content teams on integrated B2B demand generation programs
• Share insights on programmatic trends, privacy developments, and audience strategies
• Maintain accurate budgeting, pacing, forecasting, and performance reporting
• Resolve performance, strategy, and client relationship challenges with data-driven recommendations
• Represent the agency in client meetings, partner conversations, and industry events
• Educate clients and colleagues and share industry knowledge

Programmatic Campaign Manager – B2B

• Develop and execute high-performing, data-driven social strategies supporting pipeline growth for enterprise and mid-market B2B clients
• Work with Directors and cross-functional partners to translate complex buyer journeys into effective full-funnel paid social programs
• Lead day-to-day social strategy development and activation for assigned B2B clients
• Translate B2B buyer journeys into campaign architectures across awareness, consideration, and conversion stages
• Execute and optimize funnel strategies including content amplification, gated asset promotion, event support, ABM initiatives, and CRM-based retargeting
• Partner with analytics, paid search, and programmatic teams on integrated demand generation programs
• Support measurement and reporting by tying paid social performance to lead and pipeline indicators using Salesforce, HubSpot, Marketo, or Pardot
• Assist with B2B new business efforts, including research, POV development, and pitch support
• Prepare client-facing performance recaps and insights with guidance from Directors
• Monitor LinkedIn, Meta, Reddit, X, and other platforms and recommend new features or targeting approaches

Paid Social Manager – B2B

Account Executive

• Support the growth, retention, and strategic direction of major B2B clients
• Partner with clients strategically and tactically on relationship management, integrated digital marketing, and marketing strategy
• Manage complex B2B client relationships across SaaS, services, and enterprise accounts
• Manage client relationships and act as the lead point of contact for client requests
• Identify opportunities to advance client relationships and generate new business
• Develop deep understanding of clients’ businesses, markets, buying committees, competitive landscapes, and ideal customer profiles
• Bring strategic and innovative ideas to client engagements using specialist expertise and cross-channel marketing knowledge
• Own statements of work, including deliverables, renewals, and change orders
• Lead weekly client status calls, quarterly business reviews, and other client meetings
• Oversee integrated marketing plans across Social, Programmatic, YouTube, and other channels
• Interpret analytics and CRM/MAP data to assess paid media performance, align with client goals, and drive down-funnel engagement and growth
• Manage account profitability, agency hours, risks, and opportunities
• Collaborate with Strategy, Creative, Media Channel, and Martech teams on full-funnel campaigns
• Serve as quality control for deliverables
• Develop and motivate account team members, with potential direct management of 1-2 people

B2B Account Director – ABM Focus

• Independently own content strategy and execution across a portfolio of clients, including complex accounts and multi-workstream engagements
• Serve as a trusted client partner by translating business goals, audience needs, and performance data into content priorities and recommendations
• Develop strategic content roadmaps connecting organic search, AI-powered discovery, brand authority, audience engagement, and broader marketing objectives
• Identify and prioritize content opportunities through keyword and audience research, competitive analysis, content performance analysis, and evolving search behaviors
• Lead client conversations and presentations, communicating recommendations, results, and next steps
• Develop editorial calendars, content briefs, optimization plans, and integrated campaigns while maintaining strategic alignment and editorial quality
• Partner with SEO, Paid Media, Social, Digital PR, Creative, and Analytics teams on connected content programs and amplification strategies
• Evaluate content performance, identify actionable insights, and recommend adjustments based on KPIs and business impact
• Leverage AI tools and modern workflows to improve content research, planning, development, and analysis

Senior Manager, Content Marketing

Growth Marketing

• Lead new business efforts by targeting high-growth, enterprise brands
• Position large-scale creative and omnichannel digital marketing solutions that drive measurable business outcomes
• Own the full sales cycle from identifying and qualifying strategic opportunities through delivering tailored, data-driven solutions
• Maintain disciplined opportunity planning and forecast rigor
• Report to the VP of Growth
• Collaborate with senior leaders, key partners, and internal teams
• Identify, prospect, and close new business opportunities through strategic outreach, personal selling, and relationship-led pipeline development
• Maintain 3x in-quarter pipeline coverage and adjust prospecting focus to close pipeline gaps
• Participate in 1:1 ABM qualified account outreach, engagement, and relationship building
• Manage inbound leads and referrals
• Maintain Salesforce hygiene, deal stages, next steps, close plans, and clean pipeline data
• Execute pre-call research and discovery to identify prospect challenges, stakeholders, and decision criteria
• Own opportunities from first touch through close using Opportunity Plans and proven sales methodologies
• Maintain knowledge of Wpromote capabilities, services, channels, and industry trends
• Lead end-to-end RFP and pitch processes with subject matter experts
• Translate client business challenges into compelling pitches highlighting Wpromote differentiators
• Travel to in-person pitches and prep sessions as needed
• Drive executive alignment and navigate procurement, legal, and contracting requirements
• Lead negotiations to secure agreements and close enterprise deals
• Participate in post-mortems for wins, losses, and no-decisions

Senior Director, Growth – Agency Sales

• Lead enterprise and growth-stage clients in translating complex business goals into measurable marketing outcomes
• Shape integrated go-to-market strategies connecting media, operations, and revenue alignment
• Optimize media mix, audience segmentation, creative alignment, and measurement using B2B martech, adtech, and datatech
• Apply maturity maps, resource models, and digital transformation strategies to design scalable solutions
• Deploy tactics that accelerate impression-to-revenue velocity across revenue teams
• Align audiences with messaging that moves accounts into pipeline and closed-won revenue
• Design and execute integrated B2B media strategies across paid, owned, and earned channels
• Lead cross-channel media efforts across Paid Search, Paid Social, Programmatic, SEO, content syndication, and PR
• Optimize budgets, audience segmentation, creative alignment, and full-funnel measurement plans
• Develop audience strategies using ABM platforms and CRM/marketing automation data
• Lead testing frameworks for messaging, audience targeting, and channel mix
• Partner with creative teams to align messaging to buyer journeys, industry verticals, and personas
• Lead internal channel teams in strategy execution
• Partner with Client Services on business-review frameworks and cross-channel insight storytelling
• Provide client and industry-specific thought leadership
• Drive strategic ideation, innovation, new channel exploration, and partner RFPs
• Conduct operational assessments and advise on martech, adtech, and datatech architecture
• Align sales and marketing strategies, processes, and KPIs
• Configure CRM and marketing automation workflows and integrations when needed
• Lead client performance reviews and translate results into actionable next steps
• Serve as a trusted advisor bridging campaign execution with operational transformation
• Mentor team members in B2B media strategy and consultative operational design
• Collaborate with channel specialists, client services, analytics teams, and client sales and marketing leaders

Associate Director, B2B Strategy

Vice President

• Partner with the SVP, Enterprise Growth to define enterprise targeting strategy and build account-based growth plans for named target accounts
• Lead RFI/RFP responses and orchestrate cross-functional teams to deliver cohesive storytelling and solution design for enterprise opportunities
• Own executive meeting strategy from initial chemistry meeting through final presentation
• Drive commercial negotiations across scope, staffing models, pricing, and contract structure
• Design and execute multi-threading strategies across buying committees using Command of the Message
• Shape enterprise value propositions tailored to vertical and buyer personas
• Identify whitespace opportunities across data, commerce, brand, performance, and technology
• Manage strategic forecasting and deal-risk mitigation using MEDDIC
• Partner with delivery leadership to ensure scalable onboarding and long-term account growth
• Collaborate with Marketing and PR to amplify enterprise wins and thought leadership
• Represent Wpromote at industry events
• Maintain executive-level relationships with enterprise prospects and industry influencers
• Drive net-new enterprise revenue and deepen Wpromote's footprint within complex, multi-stakeholder organizations
• Shape go-to-market strategy and prioritize target accounts with the SVP, Enterprise Growth

Vice President, Enterprise Growth – Agency Sales

Technical Project Manager

• Serve as an internal and external point of contact for program operations
• Own operational efficiency of assigned programs
• Run internal and client-facing meetings, capture action items, and disseminate recaps
• Plan, manage, monitor, and control digital initiatives from beginning to end with channel team leadership
• Manage program scope, risks, and change requests
• Track tasks, deadlines, and deliverable accuracy
• Develop and maintain timelines and project trackers
• Create workflows, train teams, and manage tasks and deliverables using project management software
• Ensure client programs follow appropriate PMO templates and processes
• Own key PMO department initiatives
• Partner with client service counterparts on account success
• Mentor junior-level project managers
• Drive continuous process improvement for assigned programs
• Manage multiple programs simultaneously or a single enterprise-level program
• Partner with client services, paid, earned, and owned media, digital intelligence, and executive leadership teams