B2B Account Director – ABM Focus

Wpromote

. Support the growth, retention, and strategic direction of major B2B clients .

Posted 9/17/2026full-timeRemote • United StatesLead💰 $100,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing complex B2B client relationships and executing integrated digital marketing strategies across various channels. Proficient in leveraging analytics and CRM data to drive client engagement and align marketing programs with revenue goals.

Highest-signal resume keywords

B2B Client ManagementDigital Marketing StrategyCRM Platforms (Salesforce, HubSpot)Full-Funnel Campaign ManagementAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingClient Relationship ManagementMulti-Touch AttributionMedia Mix ModelingCompetitive AssessmentSWOT AnalysisCampaign Performance AnalysisSaaS SolutionsEnterprise Account ManagementStrategic Marketing

Soft Skills

Team LeadershipCollaborationPrioritizationProject ManagementCommunication

Tools & Technologies

SalesforceHubSpot6senseDemandbaseProgrammatic AdvertisingSocial Media PlatformsYouTube AdvertisingCRM/MAP Data

Industry Keywords

B2B Sales CycleIntegrated MarketingClient EngagementMarket AnalysisBuying Committees

About the role

Key responsibilities & impact

Support the growth, retention, and strategic direction of major B2B clients
Partner with clients strategically and tactically on relationship management, integrated digital marketing, and marketing strategy
Manage complex B2B client relationships across SaaS, services, and enterprise accounts
Manage client relationships and act as the lead point of contact for client requests
Identify opportunities to advance client relationships and generate new business
Develop deep understanding of clients’ businesses, markets, buying committees, competitive landscapes, and ideal customer profiles
Bring strategic and innovative ideas to client engagements using specialist expertise and cross-channel marketing knowledge
Own statements of work, including deliverables, renewals, and change orders
Lead weekly client status calls, quarterly business reviews, and other client meetings
Oversee integrated marketing plans across Social, Programmatic, YouTube, and other channels
Interpret analytics and CRM/MAP data to assess paid media performance, align with client goals, and drive down-funnel engagement and growth
Manage account profitability, agency hours, risks, and opportunities
Collaborate with Strategy, Creative, Media Channel, and Martech teams on full-funnel campaigns
Serve as quality control for deliverables
Develop and motivate account team members, with potential direct management of 1-2 people

Requirements

What you’ll need

5-7 years experience managing client relationships across SaaS, professional services, or other complex solution categories in an agency environment
3+ years of B2B client management experience
Strategic experience executing digital marketing strategies across search (paid and organic), social media, and email channels
Experience managing full-funnel digital campaigns from awareness through sales enablement with long buying cycles and multiple decision-makers
Understanding of the B2B sales cycle, funnel stages (MQA to closed/won), and aligning marketing programs to revenue KPIs
Experience leveraging CRM and intent data platforms such as Salesforce, HubSpot, 6sense, and Demandbase
Ability to translate complex paid media and attribution results into clear insights for VP and C-suite client stakeholders
Analytical and logical; standard strategic marketing skills including competitive assessment, industry analysis, and SWOT
Experience managing multiple enterprise-sized clients simultaneously with combined media budgets exceeding $80M
Ability to work in a collaborative team structure
Strong ability to prioritize and manage multiple tasks and projects simultaneously and work under pressure to meet deadlines
Proven ability to help lead a team
Bachelor’s degree in Marketing, Communications, or related field
Familiarity with multi-touch attribution and media mix modeling (nice to have)

Benefits

Comp & perks

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
Annual Class Pass credits
Learning and development opportunities
Office hubs in Los Angeles, Chicago, and New York with space to work and collaborate in person