Director, Audience & Connections Strategy

Wpromote

. Develop comprehensive connections strategies across paid, owned, and earned channels .

Posted 10/27/2026full-timeRemote • United StatesLead💰 $118,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing connections strategies across paid, owned, and earned channels, with a strong focus on consumer insights and media investment decisions. Proven ability to collaborate with cross-functional teams and present strategic recommendations to senior stakeholders.

Highest-signal resume keywords

Consumer InsightsConnections StrategyAudience Intelligence ToolsMedia PlanningAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Consumer Journey FrameworksCampaign PlatformsMedia Measurement MethodologiesDigital Media ChannelsSocial Media ChannelsProgrammatic MediaTraditional MediaStrategic RecommendationsCompetitive IntelligenceAI Tools

Soft Skills

Strong Communication SkillsPresentation SkillsClient Partnership CultivationStrategic MindsetCollaboration

Tools & Technologies

GWIMRI-SimmonsResonateKantar/Media RadarPathmaticsEDOSimilarweb

Industry Keywords

AdvertisingMedia AgencyConsumer InsightsNew Business PitchesThought Leadership

About the role

Key responsibilities & impact

Develop comprehensive connections strategies across paid, owned, and earned channels
Conduct analysis and research to uncover category, cultural, and consumer insights
Create consumer journeys mapping the path to purchase and key moments of influence
Serve as a strategic thought partner to clients on media investment decisions
Collaborate with media, data, account, and creative teams
Define measurement frameworks across the consumer journey
Represent the agency's strategic point of view in client presentations and new business pitches
Lead strategy and insights on new business pitches with media strategy
Contribute to thought leadership initiatives
Provide strategic guidance and feedback to cross-functional partners

Requirements

What you’ll need

6-8 years of experience in consumer insights, connections strategy, or related field in an Advertising/Media agency environment
Deep expertise in audience and competitive intelligence tools like GWI, MRI-Simmons, Resonate, Kantar/Media Radar, Pathmatics, EDO, and Similarweb
Proven success partnering with integrated media teams across traditional and digital channels
Ability to cultivate and grow client partnerships
Background supporting new business pitches and collaborating closely with media strategy
Experience presenting strategic recommendations to senior client stakeholders and internal leadership
Deep understanding of digital, social, programmatic, and traditional media channels
Strong analytical skills
Experience developing consumer journey frameworks and campaign platforms
Working knowledge of AI tools and ability to design creative prompts
Strategic, consumer-centric mindset
Strong communication and presentation skills
Understanding of media planning, research, and measurement methodologies
Position is not eligible for immigration sponsorship
Must be authorized to work in the United States, as indicated by E-Verify requirements

Benefits

Comp & perks

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options*
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
Annual Class Pass credits
Annual performance bonus (not guaranteed; eligibility requirements apply)