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Wpromote

Director, Digital PR

Wpromote

. Manage, lead, and mentor a team of Digital PR Managers, including ongoing feedback, career development, and annual performance reviews .

Posted 11/7/2026full-timeRemote • United StatesLead💰 $110,000 - $125,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in Digital PR strategy and campaign execution, with a strong focus on data-led studies and outreach best practices. Proven ability to lead and mentor teams while driving performance and aligning campaigns with broader marketing goals.

Highest-signal resume keywords
Digital PR Campaign ManagementTeam Leadership and MentoringPitchbox ProficiencySEO and PR Tools ExperienceData-Led Campaign Development

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Digital PREarned MediaCampaign ConceptingOutreach StrategyData AnalysisPerformance TrackingClient EducationContent SyndicationKPI MonitoringExpert Commentary
Soft Skills
Strong Communication SkillsTeam CollaborationMentoring
Tools & Technologies
PitchboxProfoundAhrefsSEMrushCisionGoogle AnalyticsLooker Studio
Industry Keywords
B2B Digital PREnterprise CampaignsDigital TrendsAI PlatformsBrand Authority

About the role

Key responsibilities & impact
  • Manage, lead, and mentor a team of Digital PR Managers, including ongoing feedback, career development, and annual performance reviews
  • Direct digital PR strategy and campaign execution for a limited number of enterprise-level clients
  • Pitch concepts, develop data-led client studies, provide expert commentary, and execute content syndication to earn placements and build brand authority
  • Educate clients on the role and value of Digital PR and translate campaign KPIs into insights tied to broader marketing and business goals
  • Serve as the agency's Digital PR subject matter expert in new client kick-off calls, sales calls, and internal training
  • Grow the program and ensure efforts reflect current best practices for earned media and evolving search and AI discovery behavior
  • Track Digital PR KPIs and monitor team performance
  • Maintain and update internal training programs
  • Collaborate with Creative, Analytics, Content Marketing, and Sales teams
  • Develop campaign concepts, data study frameworks, and outreach best practices
  • Shape how earned placements and expert commentary build client brand authority as LLMs and AI platforms change audience discovery and trust

Requirements

What you’ll need
  • 6+ years of experience in Digital PR or earned media, including campaign concepting and outreach, in a digital agency environment
  • Experience developing and leading Digital PR campaigns for B2B clients, with an understanding of how to build stories around complex products, industries, and decision-makers
  • 2+ years of people management experience leading and coaching a high-performing team
  • Advanced knowledge of Pitchbox (or comparable platform) and can use the tool inside and out
  • Experience building and executing enterprise Digital PR campaigns, including data-led studies and expert commentary programs
  • Demonstrated ability to lead outreach and placement strategy to improve earned media performance
  • Experience with SEO and PR tools such as Profound, Ahrefs, SEMrush, and Cision
  • Deep understanding of current and future digital trends, including how LLMs and AI platforms are changing content discovery and brand authority
  • Strong communication skills, both verbal and written
  • Familiarity with reporting and visualization platforms, including Google Analytics and Looker Studio
  • May be performed remotely in most states within the US, with some exclusions
  • Not eligible for immigration sponsorship

Benefits

Comp & perks
  • Remote-first culture
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • Work from anywhere options
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
  • Annual Class Pass credits