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Wpromote

Director, Earned and Owned Strategy

Wpromote

. Lead enterprise-level organic growth initiatives across a portfolio of brands, with a strong focus on local strategy and multi-location businesses .

Posted 9/18/2026full-timeRemote • United StatesLead💰 $118,000 - $130,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading integrated Earned & Owned Media programs, with a strong focus on SEO, Content Marketing, and AI Search strategies. Proven ability to translate complex business objectives into actionable plans that drive measurable performance outcomes across multi-location businesses.

Highest-signal resume keywords
Earned & Owned Media ManagementSEO & Local SEO StrategyAI Search IntegrationCross-Functional CollaborationExecutive Communication

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
SEOContent MarketingLocal SEODigital Marketing CampaignsWeb AnalyticsAI SearchLifecycle MarketingReporting AutomationProject ManagementSearch Transformation
Soft Skills
Time ManagementPresentation SkillsClient AdvisoryCollaboration SkillsStrategic Thinking
Tools & Technologies
SEMRushWeb Analytics PlatformsDigital Experience ToolsContent Management SystemsForecasting Tools
Industry Keywords
Organic GrowthMulti-Location BusinessesClient SuccessCampaign MeasurementBusiness Development

About the role

Key responsibilities & impact
  • Lead enterprise-level organic growth initiatives across a portfolio of brands, with a strong focus on local strategy and multi-location businesses
  • Oversee integrated Earned & Owned programs spanning SEO, Content Marketing, and broader strategic initiatives
  • Report to the Senior Director, Earned & Owned Strategy
  • Act as executive strategic lead on key accounts and be accountable for client success
  • Develop integrated earned strategy plans combining SEO, Local SEO, Content Marketing, AI Search, Lifecycle Marketing, and Digital Experience
  • Provide strategic direction to channel managers
  • Translate complex business objectives into actionable roadmaps driving measurable performance outcomes
  • Oversee strategic frameworks for AI Search readiness
  • Integrate AI-driven insights into forecasting, prioritization, and creative planning across Earned channels
  • Partner with client, internal channel, and analytics teams to enhance workflows and reporting automation
  • Lead cross-functional planning across key content activations
  • Provide executive-level oversight of campaign ideation, launch, and measurement
  • Identify and capture new organic growth opportunities across search and local search ecosystems
  • Support business development through executive-level presentations, thought leadership, strategic consulting, and expansion opportunities

Requirements

What you’ll need
  • Minimum of 5 years of experience leading Earned & Owned Media programs across SEO, Content, Local SEO, or adjacent digital channels in an agency client-facing role and/or brand-side organization
  • Experience managing integrated digital marketing campaigns leveraging cross-channel insights and collaboration
  • Working experience with Web Analytics and SEMRush or similar SEO platforms
  • Proven success managing large-scale, enterprise search and content transformation initiatives
  • Deep understanding of AI Search evolution and organic discoverability trends
  • Excellent time and project management skills
  • Ability to identify, prioritize, and respond to situations rapidly
  • Strong cross-functional collaboration skills
  • Exceptional presentation and executive communication skills
  • Confidence advising senior client leadership
  • Must be eligible to work in the United States; position is not eligible for immigration sponsorship

Benefits

Comp & perks
  • Remote-first culture
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • Work from anywhere options
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance
  • Additional voluntary insurance
  • Annual Class Pass credits
  • Annual performance bonus (not guaranteed; eligibility conditions apply)