Director, Paid Search

Wpromote

. Lead and develop a team of 4–5 Paid Search Managers and Associate Directors through strategic guidance, coaching, and professional development .

Posted 11/11/2026full-timeRemote • United StatesLead💰 $120,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in Paid Search strategies, campaign optimization, and team leadership, with a strong focus on data-driven decision-making and client relationship management. Proven ability to mentor and develop teams while driving operational excellence and strategic growth initiatives.

Highest-signal resume keywords

Paid Search Campaign ManagementTeam Leadership and DevelopmentData Analysis and ReportingClient Relationship ManagementStrategic Planning and Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media AdvertisingCampaign OptimizationData AnalysisReportingCustomer Acquisition CampaignsMulti-Location ExperienceLead GenerationTesting FrameworksInnovation RoadmapsThought Leadership

Soft Skills

Interpersonal SkillsConflict ResolutionCommunication SkillsProfessionalismLeadership

Tools & Technologies

Google AnalyticsGoogle SuiteExcelAsana

Industry Keywords

Digital MarketingSEOContent MarketingProgrammatic AdvertisingPaid Social

About the role

Key responsibilities & impact

Lead and develop a team of 4–5 Paid Search Managers and Associate Directors through strategic guidance, coaching, and professional development
Oversee a portfolio of enterprise Paid Search clients, ensuring execution, retention, growth, innovation, and strategic alignment
Drive integrated, data-informed Paid Search strategies aligned with client objectives, cross-channel initiatives, and digital marketing goals
Serve as a senior strategic partner across client relationships, overseeing recommendations, deliverables, escalations, and growth opportunities
Partner with Client Services, Paid Media leadership, and channel teams on account growth, operational efficiency, and integrated media strategies
Establish testing frameworks, innovation roadmaps, and thought leadership initiatives
Ensure quality assurance, operational excellence, and adherence to department processes and standards
Support onboarding and mentorship across the Paid Search team
Contribute to department operations, resource management, process improvements, and strategic initiatives
Advise Paid Search leadership on account opportunities, business risks, team insights, and recommendations
Support new business initiatives through audits, pitches, and strategic recommendations
Maintain expertise across Paid Search, Paid Social, SEO, Content Marketing, Programmatic, and Email Marketing
Directly manage select high-profile accounts and test and scale new strategies
Serve as a thought leader on AI and the evolution of search, collaborating with SEO on holistic search strategies

Requirements

What you’ll need

7+ years of experience working in paid media advertising comprising of media planning/buying in paid search within an agency/client environment
2+ years prior staff management with development and mentoring experience
Ability to navigate difficult personnel situations and conflicts
Extensive experience developing, optimizing, analyzing, and reporting on paid search campaigns
Experience with data analytical tools such as Google Analytics
Strong working experience in Google suite, Excel, and Asana
Experience creating paid search customer acquisition campaigns for a diverse range of clients and verticals
Multi-location and lead generation experience preferred
Excellent oral, written, and interpersonal skills
Ability to identify and respond to situations quickly
Boardroom leadership and ability to command a room remotely and lead a team
Maturity and professionalism appropriate for the size and scale of the teams and accounts managed
Must be authorized to work in the U.S.; position is not eligible for immigration sponsorship

Benefits

Comp & perks

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
Annual Class Pass credits
Annual performance bonus (not guaranteed; eligibility conditions apply)