Director, Programmatic B2B

Wpromote

. Oversee day-to-day operations and manage the programmatic buying division for multiple B2B clients .

Posted 10/9/2026full-timeRemote • United StatesLead💰 $142,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing B2B programmatic campaigns, with a strong focus on audience segmentation, multi-stakeholder decision journeys, and integrating programmatic metrics with business outcomes. Capable of leading teams, optimizing campaign performance, and providing thought leadership on evolving ad tech trends.

Highest-signal resume keywords

B2B Programmatic Campaign ManagementDSP Expertise (TTD, DV360, StackAdapt)Audience Segmentation and TargetingAnalytical Fluency (GA4, Salesforce, HubSpot)Executive-Ready Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Programmatic BuyingAccount-Based MarketingLead ScoringFunnel-Stage OptimizationCampaign ManagementOptimization StrategiesBudgeting and ForecastingMulti-Touch AttributionData Management PlatformsCRM Integrations

Soft Skills

CollaborationCuriosityThought Leadership

Tools & Technologies

GA4SalesforceHubSpotMarketing Automation Platforms

Industry Keywords

B2BProgrammatic AdvertisingAd TechAudience IntelligenceData PrivacyBusiness Development

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Oversee day-to-day operations and manage the programmatic buying division for multiple B2B clients
Define the vision, structure, and best practices for a growing B2B programmatic group
Install operational practices tailored to B2B buying cycles, enterprise audience segmentation, and multi-stakeholder decision journeys
Contribute to business development through thought leadership and pitch participation
Support onboarding of new advertisers and recovery of difficult accounts
Provide internal and external education on programmatic capabilities and new ad tech tools
Own business relationships with clients, agencies, team members, and external partners
Ensure successful delivery, implementation, optimization, inventory strategy, and audience strategy for programmatic campaigns
Lead B2B programmatic strategy aligned with lead quality, account penetration, and sales velocity
Connect programmatic impact to CRM and pipeline metrics
Oversee campaign management and optimization across display, video, native, and ABM-driven executions
Manage a team of typically 2 or more, including workload prioritization, professional development, and operational excellence
Establish best practices for audience segmentation, firmographic and technographic targeting, and multi-touch attribution
Own relationships with B2B data and technology partners and evaluate new solutions
Develop programmatic points of view, pricing models, and case studies for new business
Coordinate with paid social, search, and content teams on full-funnel demand generation
Provide thought leadership on programmatic trends, privacy, and audience strategies
Manage budgeting, pacing, forecasting, and quarterly business reviews
Serve as escalation point for performance, strategy, and client relationship issues
Represent the agency at industry events, conferences, and with technology partners

Requirements

What you’ll need

6+ years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients in an agency, DSP, or platform environment
Deep understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization
Advanced expertise with DSPs (TTD, DV360, StackAdapt, etc.), data management platforms, and CRM integrations for audience activation
Proven experience tying programmatic metrics to business outcomes (MQL → SQL → Opportunity → Revenue)
Analytical fluency using GA4, Salesforce, HubSpot, and other attribution or marketing automation platforms
Executive-ready communication skills, capable of distilling technical programmatic details into actionable business insights
Ability to collaborate across creative, media, strategy, and analytics disciplines
Curiosity and a forward-looking perspective on evolving B2B ad tech, data privacy, and audience intelligence trends
Position is not eligible for immigration sponsorship

Benefits

Comp & perks

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
Annual Class Pass credits
Annual performance bonus (not guaranteed; eligibility requires active employment in good standing and not being on a Performance Improvement Plan)