Manager, Performance Creative Strategy

Wpromote

. Own the strategy, direction, and delivery of performance-driven creative across a book of business ranging from 2–5 clients .

Posted 10/28/2026full-timeRemote • United StatesMid-LevelSenior💰 $74,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance-driven creative strategy, leveraging data insights to inform messaging and optimize campaigns across platforms like Meta, TikTok, and YouTube. Strong project management and client communication skills are essential for delivering impactful creative solutions.

Highest-signal resume keywords

Performance Creative StrategyClient Relationship ManagementMeta Ads ManagerCreative Messaging DevelopmentCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance Data AnalysisCreative DirectionTesting HypothesesAd Copy DevelopmentCreative Efficiency Improvement

Soft Skills

Organizational SkillsClient-Facing CommunicationPresentation Skills

Tools & Technologies

Meta Ads ManagerTikTokYouTubeAmazonProgrammatic Advertising

Industry Keywords

Performance MarketingPaid SocialCreative OptimizationEmerging TechnologiesAgency Environment

About the role

Key responsibilities & impact

Own the strategy, direction, and delivery of performance-driven creative across a book of business ranging from 2–5 clients
Ensure alignment with client KPIs and channel objectives
Translate performance data into creative direction, testing roadmaps, hypotheses, and iteration plans
Develop recurring static and video briefs grounded in platform best practices and performance insights
Create performance-driven messaging, hooks, headlines, and ad copy tailored to platforms, audiences, and campaign objectives
Partner with Media teams on testing strategy, scaling opportunities, and performance optimization
Collaborate with Design and Production to bring concepts to life while managing timelines, budgets, and deliverables
Analyze creative performance across platforms and synthesize learnings into actionable insights and next steps
Apply platform knowledge across Meta, TikTok, YouTube, Amazon, and Programmatic to inform creative strategy
Present creative concepts, performance insights, and strategic recommendations to clients
Contribute to creative testing frameworks, best practices, and ways of working across accounts
Identify opportunities to improve creative efficiency through tools, automation, and emerging technologies
Travel occasionally to clients, team meetings, and/or events, likely 1–3 times per year
Report to the Director of Creative Operations & Production

Requirements

What you’ll need

3+ years of experience in performance creative, paid social, or a related field, preferably within an agency environment
2+ years of experience owning client relationships and delivering creative tied to performance outcomes
Strong understanding of how creative and media work together
Experience partnering with media teams on testing, scaling, and optimization strategies
Experience translating performance data into actionable creative direction, taxonomy, testing hypotheses, and iteration plans
Working knowledge of paid media platforms, especially Meta Ads Manager, with familiarity across TikTok, YouTube, Amazon, and emerging channels
Ability to develop and iterate on messaging, hooks, headlines, and ad copy
Ability to identify which creative concepts to scale, iterate on, or pivot from based on performance insights
Excellent organizational and project management skills
Strong client-facing communication skills, including presenting creative work, performance insights, and strategic recommendations
Awareness of emerging trends, platform evolution, and culturally relevant moments
Actively explores and leverages AI tools and emerging technologies
Ability to work cross-functionally across Media, Design, Production, and Client Strategy teams
Position is not eligible for immigration sponsorship; applicants must be authorized to work in the U.S.

Benefits

Comp & perks

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
Annual Class Pass credits
Office hubs in Los Angeles and New York with learning and development opportunities, events, workspace, and in-person collaboration