Paid Social Manager – B2B

Wpromote

. Develop and execute high-performing, data-driven social strategies supporting pipeline growth for enterprise and mid-market B2B clients .

Posted 9/17/2026full-timeRemote • United StatesJuniorMid-Level💰 $74,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing data-driven B2B social media strategies that enhance pipeline growth and lead quality. Proficient in leveraging analytics and martech tools to optimize campaign performance across various platforms.

Highest-signal resume keywords

Paid Social Media AdvertisingB2B Campaign ArchitectureLinkedIn Ads ExpertiseAnalytics and Martech EcosystemsB2B Creative Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Full-Funnel B2B CampaignsLead Generation ProgramsContent AmplificationABM InitiativesCRM-Based RetargetingPerformance MeasurementTesting MethodologiesMessaging StrategyAI-Powered ToolsAutomation

Soft Skills

Strong Communication Skills

Tools & Technologies

SalesforceHubSpotMarketoGoogle AnalyticsSmartlyGoogle Ads ManagerDemandbase6sense

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in BusinessBachelor’s Degree in Analytics

Industry Keywords

B2BSaaSFintechAdtechLead Quality GoalsMQLsSQLsPipeline Growth

About the role

Key responsibilities & impact

Develop and execute high-performing, data-driven social strategies supporting pipeline growth for enterprise and mid-market B2B clients
Work with Directors and cross-functional partners to translate complex buyer journeys into effective full-funnel paid social programs
Lead day-to-day social strategy development and activation for assigned B2B clients
Translate B2B buyer journeys into campaign architectures across awareness, consideration, and conversion stages
Execute and optimize funnel strategies including content amplification, gated asset promotion, event support, ABM initiatives, and CRM-based retargeting
Partner with analytics, paid search, and programmatic teams on integrated demand generation programs
Support measurement and reporting by tying paid social performance to lead and pipeline indicators using Salesforce, HubSpot, Marketo, or Pardot
Assist with B2B new business efforts, including research, POV development, and pitch support
Prepare client-facing performance recaps and insights with guidance from Directors
Monitor LinkedIn, Meta, Reddit, X, and other platforms and recommend new features or targeting approaches

Requirements

What you’ll need

2-3+ years of experience in paid social media advertising, with a strong focus on B2B, SaaS, or lead generation programs
Demonstrated experience executing full-funnel B2B social campaigns that support pipeline and lead quality goals (MQLs, SQLs, efficiency metrics)
Strong hands-on expertise in LinkedIn Ads and Meta, with familiarity across additional B2B platforms and targeting strategies (ABM, firmographics, CRM lists)
Working knowledge of B2B analytics and martech ecosystems (Google Analytics, Salesforce, HubSpot, Demandbase, 6sense, or similar)
Solid understanding of B2B creative strategy, testing methodologies, and messaging for professional and buying committee audiences
Experience using social management, reporting, or automation tools such as Smartly or Google Ads Manager
Strong communication skills, with the ability to clearly articulate performance insights to internal teams and clients
Bachelor’s degree in Marketing, Business, Analytics, or a related field
Experience supporting SaaS, fintech, adtech, and other B2B technology organizations is a plus
Experience leveraging AI-powered tools and automation to improve campaign efficiency and performance

Benefits

Comp & perks

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
Annual Class Pass credits