Programmatic Campaign Manager – B2B

Wpromote

. Lead and scale Wpromote’s growing B2B Programmatic practice .

Posted 9/17/2026full-timeRemote • United StatesJuniorMid-Level💰 $84,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing B2B programmatic campaigns, optimizing performance metrics, and developing strategies aligned with client objectives. Proficient in collaborating with cross-functional teams and leveraging analytics to drive campaign excellence and strategic growth.

Highest-signal resume keywords

B2B Programmatic Campaign ManagementDSP Experience (The Trade Desk, DV360, StackAdapt)Ad Serving Platforms (Campaign Manager 360)B2B Analytics and Martech EcosystemsStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Programmatic Campaign ManagementB2B Buying JourneysAccount-Based MarketingLead ScoringFunnel-Stage OptimizationData Management PlatformsCRM IntegrationsPerformance AnalysisAudience SegmentationMulti-Touch Attribution

Soft Skills

CollaborationClient Relationship ManagementProblem SolvingData-Driven RecommendationsIndustry Knowledge Sharing

Tools & Technologies

Google Analytics6senseBomboraDemandbaseAI-Powered ToolsAutomation Tools

Industry Keywords

B2B ProgrammaticAd TechSaaSFintechData PrivacyAudience IntelligenceIntegrated Demand Generation

About the role

Key responsibilities & impact

Lead and scale Wpromote’s growing B2B Programmatic practice
Oversee day-to-day campaign operations across a portfolio of clients
Drive campaign excellence, operational best practices, and strategic growth
Onboard new advertisers and support client relationships
Contribute programmatic expertise to new business opportunities
Develop B2B programmatic strategy aligned with client objectives such as lead quality, account penetration, and sales velocity
Partner with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics
Manage campaign execution and optimization across display, video, native, and ABM-driven programmatic programs
Develop best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution
Collaborate with B2B data and technology partners including Bombora, 6sense, LiveRamp, LinkedIn, and Demandbase
Support new business efforts with programmatic insights, recommendations, pricing considerations, and case studies
Partner with paid social, search, and content teams on integrated B2B demand generation programs
Share insights on programmatic trends, privacy developments, and audience strategies
Maintain accurate budgeting, pacing, forecasting, and performance reporting
Resolve performance, strategy, and client relationship challenges with data-driven recommendations
Represent the agency in client meetings, partner conversations, and industry events
Educate clients and colleagues and share industry knowledge

Requirements

What you’ll need

2-3+ years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients in an agency, DSP, or platform environment
Strong understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization
Experience working within DSPs such as The Trade Desk, DV360, and StackAdapt
Experience with ad serving platforms such as Campaign Manager 360 (CM360)
Experience with data management platforms and CRM integrations for audience activation
Demonstrated ability to analyze programmatic performance and connect campaign metrics to broader business outcomes
Working knowledge of B2B analytics and martech ecosystems, including Google Analytics, 6sense, Bombora, and Demandbase
Strong communication skills with the ability to translate technical programmatic concepts into clear, actionable insights
Ability to collaborate across creative, media, strategy, and analytics teams
Interest in B2B ad tech, data privacy, and audience intelligence trends
Experience supporting SaaS, fintech, adtech, and other B2B technology organizations is a plus
Experience leveraging AI-powered tools and automation is a plus
Must be authorized to work in the U.S.; this position is not eligible for immigration sponsorship

Benefits

Comp & perks

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
Annual Class Pass credits
Office hubs in Los Angeles, Chicago, and New York for learning and development opportunities, events, workspace, and in-person collaboration