Senior Director, Paid Social B2B

Wpromote

. Serve as a senior strategic partner and embedded extension of the client’s marketing organization, owning the B2B paid social roadmap .

Posted 9/17/2026full-timeRemote • United StatesSenior💰 $142,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B paid social media advertising, with a strong focus on campaign strategy, audience segmentation, and performance analysis. Proven ability to lead teams, optimize full-funnel programs, and connect social performance to business outcomes using various analytics tools.

Highest-signal resume keywords

B2B Paid Social Media AdvertisingFull-Funnel Program OptimizationLinkedIn Ads ExpertiseTeam Leadership and MentoringData-Driven Campaign Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B Campaign StrategyAudience SegmentationCreative StrategyPerformance AnalysisLead GenerationAccount-Based MarketingFunnel StrategyData AnalyticsCRM List MatchingIntent-Based Targeting

Soft Skills

Excellent Communication SkillsMentoringCollaborationStrategic ThinkingProblem Solving

Tools & Technologies

SalesforceHubSpotMarketoGoogle AnalyticsSmartlyGoogle Ads Manager6senseDemandbaseMetaLinkedIn

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in BusinessBachelor’s Degree in Analytics

Industry Keywords

B2B MarketingLead GenerationSaaSAccount-Based StrategiesC-Suite CommunicationPipeline MetricsMQLsSQLsCAC EfficiencyEvent Campaigns

About the role

Key responsibilities & impact

Serve as a senior strategic partner and embedded extension of the client’s marketing organization, owning the B2B paid social roadmap
Translate complex buyer journeys into actionable, data-informed campaign strategies
Lead and develop the team responsible for paid social activation and account management
Guide multi-stage funnel strategies, including content amplification, gated asset promotion, event campaigns, ABM programs, and retargeting
Partner with analytics, paid search, and programmatic leads to deliver cohesive demand generation programs
Drive platform innovation across LinkedIn, Meta, Reddit, X, and niche B2B environments
Evaluate intent-based targeting, CRM list matching, and firmographic segmentation opportunities
Connect paid social performance to pipeline and revenue metrics via Salesforce, HubSpot, Marketo, or Pardot integrations
Mentor and upskill the team on B2B best practices, audience strategy, creative sequencing, messaging frameworks, and performance analysis
Refine onboarding and training processes for new hires
Collaborate with business development on B2B pitch strategy, POV creation, and competitive analysis
Report on retention, growth, new business, and cross-sell metrics to senior leadership
Represent the agency in webinars, industry events, and internal enablement sessions as a B2B social thought leader

Requirements

What you’ll need

8+ years of experience in paid social media advertising, with significant focus on B2B or lead generation campaigns targeting enterprise or SaaS decision-makers
Proven ability to build and optimize full-funnel B2B programs that drive measurable business outcomes (pipeline, MQLs, SQLs, CAC efficiency)
2+ years of leadership experience managing and mentoring social or media professionals
Deep understanding of LinkedIn Ads, Meta, and other B2B-relevant platforms, including audience segmentation, lookalike modeling, and account-based strategies
Experience with B2B data and analytics ecosystems (Google Analytics, Salesforce, HubSpot, Demandbase, 6sense, or similar)
Strong command of creative strategy and testing frameworks tailored to professional audiences and complex buying committees
Working knowledge of Smartly, Google Ads Manager, and advanced automation tools for social optimization and reporting
Excellent written and verbal communication skills with the ability to translate platform insights into C-suite business language
Bachelor’s degree in Marketing, Business, Analytics, or a related field
This position may be performed remotely in most states within the US, with some exclusions
This position is not eligible for immigration sponsorship

Benefits

Comp & perks

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
Annual Class Pass credits