VP, Integrated Media Activation Strategy

Wpromote

. Translate complex media strategies into actionable activation plans across Paid Search, Paid Social, Programmatic, Video, traditional media, and emerging channels .

Posted 10/20/2026full-timeRemote • United StatesLead💰 $157,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated media strategies across Paid Search, Paid Social, Programmatic, and Video, while optimizing budget allocation and driving measurable business outcomes. Proven ability to lead cross-functional collaboration and mentor media planning talent to achieve strategic goals.

Highest-signal resume keywords

Integrated Media Strategy DevelopmentBiddable Media ExpertiseCross-Channel Budget OptimizationClient Relationship ManagementPerformance Accountability Against KPIs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media PlanningMedia BuyingActivation StrategiesIncrementality TestingMarketing Mix ModelingCross-Channel EffectivenessCustom PartnershipsSponsorshipsExperiential ActivationsInfluencer Collaborations

Soft Skills

Strong Executive PresencePresentation SkillsStorytelling SkillsSolutions-Oriented MindsetOperational Judgment

Tools & Technologies

CRM SystemsRevenue Technology EcosystemData InfrastructureMeasurement Methodologies

Industry Keywords

Advertising AgencyEnterprise ClientsMedia DiversificationBusiness GrowthClient Strategy

About the role

Key responsibilities & impact

Translate complex media strategies into actionable activation plans across Paid Search, Paid Social, Programmatic, Video, traditional media, and emerging channels
Lead integrated media activation on high-profile enterprise pitches, developing strategies, presenting recommendations, and demonstrating measurable results
Develop full-funnel media investment strategies balancing brand-building and performance objectives
Optimize cross-channel budget allocation and identify high-impact incremental investment opportunities
Identify and activate new media opportunities, including custom partnerships, sports sponsorships, experiential activations, influencer collaborations, publisher IP, and first-to-market formats
Build relationships with media, technology, data, and platform partners
Collaborate with Strategy, Creative, Audience, and Communications teams on media concepts
Partner with Data Strategy & Analytics on measurement approaches connecting brand impact, incrementality, and performance outcomes
Provide strategic activation leadership during the first 45 days after a new business win
Partner with Client Strategy and channel leadership to identify media investment, channel expansion, partnership, and client growth opportunities
Craft scalable activation frameworks, investment approaches, playbooks, and best practices
Develop POVs, case studies, credentials, and pitch materials
Connect Client Strategy and channel teams around a unified activation vision
Coach and mentor media leaders across biddable and non-biddable channels
Support integrated team structures, improve activation workflows, and establish KPIs around media diversification, investment, and business growth
Optimize and scale Wpromote's revenue technology ecosystem, including systems, integrations, automations, and data infrastructure
Drive evolution of the CRM and broader go-to-market technology stack with Revenue Operations, Enablement, IT, Finance, and business stakeholders

Requirements

What you’ll need

10+ years of experience in media planning, buying, activation, or integrated media strategy, with significant experience within an advertising agency environment
Deep hands-on experience across media platforms, bridging in-platform execution and holistic media strategy
Experience developing and leading integrated media strategies for large, complex enterprise clients across multiple industries and business objectives
Expertise across biddable media: Paid Search, Paid Social, Programmatic, and Video
Expertise across traditional/direct-buy media
Experience translating audience, brand, and communications strategies into tactical, cross-channel media plans
Understanding of full-funnel media investment, brand and performance objectives, budget allocation, and measurable business outcomes
Experience developing and executing innovative media activations, including custom partnerships, sponsorships, experiential, influencer, publisher integrations, or emerging formats
Success leading media strategy for enterprise new business pitches
Commercial acumen and experience growing existing client relationships through expanded media investment, new channels, or strategic partnerships
Experience managing performance accountability against KPIs such as CPA, ROAS, customer acquisition, and revenue growth
Ability to collaborate across Client Strategy, Creative, Media, Data & Analytics, and other cross-functional teams
Experience leading, mentoring, or developing media planning and activation talent
Strong executive presence, presentation, and storytelling skills
Ability to communicate and defend strategic recommendations to senior-level clients and internal leadership
Solutions-oriented mindset and ability to navigate ambiguity
Strong operational judgment and experience managing competing priorities and driving initiatives from strategy through execution
Familiarity with advanced measurement methodologies, including incrementality testing, brand lift studies, marketing mix modeling (MMM), and cross-channel effectiveness (nice to have)
Experience building, launching, or scaling an integrated media planning, media innovation, or strategic partnerships function (nice to have)
Experience developing first-to-market media partnerships, custom activations, or innovative investment models (nice to have)
Experience building integrated media playbooks, operating frameworks, or cross-functional processes (nice to have)
Network of media owners, publishers, technology partners, and industry relationships (nice to have)
Position is not eligible for immigration sponsorship
Authorization to work in the U.S. verified through E-Verify

Benefits

Comp & perks

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
Annual Class Pass credits
Annual performance bonus (not guaranteed; eligibility requires active employment in good standing and not being on a Performance Improvement Plan)
Remote work flexibility
Office hubs in Los Angeles and New York with learning and development opportunities, events, workspace, and in-person collaboration