Lead Brand Marketing Manager

Writer

. Lead brand campaign strategy from concept through activation .

Posted 11/4/2026full-timeNew York City • New York • United StatesSenior💰 $141,000 - $196,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading brand strategy and execution, with a strong focus on integrating AI tools to enhance brand consistency and performance. Proven ability to manage brand agencies, develop scalable brand systems, and connect brand metrics to business outcomes.

Highest-signal resume keywords

Brand Strategy OwnershipExperience With AI ToolsBrand Metrics FluencyAgency ManagementScalable Brand Systems Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand Campaign StrategyCreative Standards EncodingAsset Library DevelopmentMarket ResearchBrand Performance Metrics

Soft Skills

Effective CommunicationCollaborative PartnershipHigh-Standards Approach

Tools & Technologies

Brand Central RepositoryAI-Powered Toolkits

Industry Keywords

B2B TechnologyBrand AdoptionIntegrated Go-To-Market CampaignsCustomer Journey Activation

About the role

Key responsibilities & impact

Lead brand campaign strategy from concept through activation
Develop campaign concepts and manage work end-to-end
Establish and maintain standards for on-brand work
Partner with product marketing on integrated go-to-market campaigns
Activate WRITER’s brand across the customer journey and employee experience
Own WRITER’s internal WRITER instance as the operational backbone of the brand
Encode voice, guidelines, and creative standards into brand skills
Build and maintain a skill library for scalable, consistent brand work
Partner with product and engineering to translate brand-operations experience into product insights
Advise on strengthening WRITER for brand leaders
Collaborate with product and design to express brand identity within the platform
Lead the day-to-day relationship with WRITER’s brand agency
Set agency briefs and drive partner performance
Define and own brand metrics, including awareness, perception, campaign performance, and pipeline influence
Conduct ongoing competitive and market research
Build and own WRITER’s Brand Central repository for assets, guidelines, templates, and toolkits
Champion brand adoption and run enablement for internal teams

Requirements

What you’ll need

7+ years building brands, ideally at a high-growth B2B technology company
Experience owning brand strategy and execution
Genuine excitement about agentic AI and its role in brand
Understanding of encoding brand standards, scaling creative output, and protecting consistency with AI
Ideally, experience with AI tools in a brand context
Experience managing brand agencies
Experience writing useful briefs and providing effective feedback
Experience working in or alongside product teams
Experience translating brand into product experiences
Experience building scalable brand systems, including asset libraries, guidelines, repositories, brand skills, or AI-powered toolkits
Fluency in brand metrics and connecting brand performance to business outcomes
Ability to communicate with precision and confidence
Low-ego, high-standards approach to building shared ownership

Benefits

Comp & perks

Generous PTO, plus company holidays
Medical, dental, and vision coverage for you and your family
Paid parental leave for all parents (16 weeks)
Fertility and family planning support
Early-detection cancer testing through Galleri
Flexible spending account and dependent FSA options
Health savings account for eligible plans with company contribution
Wellness stipend for gym, massage/chiropractor, personal training, etc.
Learning and development stipend
Company-wide off-sites and team off-sites
Company stock options
401k
Annual work-life stipends