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Writer

Senior Manager, Lifecycle & Audience Marketing

Writer

. Own WRITER's email and lifecycle marketing program end to end, from strategy and audience development through execution, measurement, and optimization in HubSpot.

Posted 10/13/2026full-timeUnited StatesSenior💰 $157,000 - $185,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in end-to-end lifecycle marketing, including strategy development, execution, and optimization using HubSpot. Proficient in audience segmentation, personalization, and performance measurement to drive engagement and revenue outcomes.

Highest-signal resume keywords
Lifecycle MarketingHubSpot ProficiencyAudience Segmentation StrategyEmail Marketing FundamentalsAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Email MarketingLifecycle Program DevelopmentAudience ManagementBehavioral TriggersNurture ProgramsA/B TestingPerformance MeasurementSegmentationAutomationReporting
Soft Skills
OwnershipCuriosityBuilder MentalityComfort in Ambiguity
Tools & Technologies
HubSpotMarketing Automation Platforms
Industry Keywords
B2B SaaSEnterprise TechnologyAccount-Based GTMEmail DeliverabilityCustomer Journeys

About the role

Key responsibilities & impact
  • Own WRITER's email and lifecycle marketing program end to end, from strategy and audience development through execution, measurement, and optimization in HubSpot.
  • Build and manage emails, audiences, workflows, nurture programs, triggered journeys, A/B tests, and reporting directly in HubSpot.
  • Drive audience segmentation strategy across a growing contact base.
  • Use behavioral, account, intent, and engagement signals to create relevant and personalized experiences for enterprise buying journeys and account-based GTM motions.
  • Partner with demand generation, ABM, content, product marketing, and sales to align lifecycle programs with GTM priorities and support pipeline from first touch through expansion.
  • Explore AI applications for audience building, communications personalization, and email-based customer journeys.
  • Establish reporting and measurement connecting lifecycle activity to engagement, pipeline, and revenue outcomes.
  • Translate performance into decisions and program improvements.
  • Report directly to the Director, lifecycle marketing.

Requirements

What you’ll need
  • 6+ years of experience in lifecycle, CRM, email, or retention marketing, ideally in B2B SaaS or enterprise technology.
  • Experience owning an email and lifecycle marketing program end to end, including both strategy and hands-on execution.
  • Experience building lifecycle programs for complex enterprise buying journeys and understanding how email and nurture support account-based GTM motions.
  • Deep hands-on experience with HubSpot or a comparable marketing automation platform.
  • Ability to independently build emails, lists, workflows, nurture programs, automation, and reporting.
  • Experience using person-level and account-level signals to inform segmentation, nurture, personalization, and lifecycle strategy.
  • Strong understanding of segmentation, personalization, behavioral triggers, and audience management.
  • Strong understanding of email fundamentals, including deliverability, experimentation, frequency management, QA, and performance measurement.
  • Strong analytical instincts and ability to translate performance into clear decisions and program improvements.
  • Builder mentality; comfortable developing strategy and executing in tools.
  • Strong ownership and comfort operating in ambiguity.
  • Strong point of view on personalization and curiosity about AI's impact on email, audience strategy, and lifecycle marketing.

Benefits

Comp & perks
  • Generous PTO, plus company holidays
  • Medical, dental, and vision coverage for you and your family
  • Paid parental leave for all parents (16 weeks)
  • Fertility and family planning support
  • Early-detection cancer testing through Galleri
  • Flexible spending account and dependent FSA options
  • Health savings account for eligible plans with company contribution
  • Wellness stipend for gym, massage/chiropractor, personal training, etc.
  • Learning and development stipend
  • Company-wide off-sites and team off-sites
  • Competitive compensation
  • Company stock options
  • 401k