Senior Manager, Lifecycle & Audience Marketing

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. Own the email and lifecycle marketing program end to end, from strategy and audience development through execution, measurement, and optimization in HubSpot .

Posted 11/4/2026full-timeUnited StatesSenior💰 $157,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing, email strategy, and audience segmentation, with a strong focus on utilizing HubSpot for program execution and measurement. Proven ability to drive personalized experiences and optimize marketing efforts based on analytical insights.

Highest-signal resume keywords

Lifecycle Marketing Program OwnershipHubSpot ProficiencyAudience Segmentation StrategyEmail Fundamentals ExpertiseAnalytical Decision-Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingEmail MarketingAudience DevelopmentSegmentation StrategyA/B TestingPerformance MeasurementAutomation WorkflowsNurture ProgramsBehavioral TriggersAccount-Based GTM

Soft Skills

Strong OwnershipBuilder MentalityCuriosity About AIComfort Operating in Ambiguity

Tools & Technologies

HubSpotMarketing Automation Platforms

Industry Keywords

B2B SaaSEnterprise TechnologyEmail DeliverabilityEngagement SignalsPipeline Support

About the role

Key responsibilities & impact

Own the email and lifecycle marketing program end to end, from strategy and audience development through execution, measurement, and optimization in HubSpot
Build and manage emails, audiences, workflows, nurture programs, triggered journeys, A/B tests, and reporting directly in HubSpot
Drive audience segmentation strategy across a growing contact base
Use behavioral, account, intent, and engagement signals to create relevant and personalized experiences for enterprise buying journeys and account-based GTM motions
Partner with demand generation, ABM, content, product marketing, and sales to align lifecycle programs with GTM priorities and support pipeline from first touch through expansion
Explore AI applications for audience building, communication personalization, and lifecycle progression
Establish reporting and measurement connecting lifecycle activity to engagement, pipeline, and revenue outcomes
Report directly to the Director, lifecycle marketing

Requirements

What you’ll need

6+ years of experience in lifecycle, CRM, email, or retention marketing, ideally in B2B SaaS or enterprise technology
Experience owning an email and lifecycle marketing program end to end, including strategy and hands-on execution
Experience building lifecycle programs for complex enterprise buying journeys and understanding account-based GTM motions
Deep hands-on experience with HubSpot or a comparable marketing automation platform
Ability to independently build emails, lists, workflows, nurture programs, automation, and reporting
Experience using person-level and account-level signals for segmentation, nurture, personalization, and lifecycle strategy
Strong understanding of segmentation, personalization, behavioral triggers, and audience management
Strong understanding of email fundamentals, including deliverability, experimentation, frequency management, QA, and performance measurement
Strong analytical instincts and ability to translate performance into decisions and program improvements
Builder mentality, comfortable developing strategy and executing in tools
Strong ownership and comfort operating in ambiguity
Strong point of view on personalization and curiosity about AI's impact on email, audience strategy, and lifecycle marketing

Benefits

Comp & perks

Generous PTO, plus company holidays
Medical, dental, and vision coverage for you and your family
Paid parental leave for all parents (16 weeks)
Fertility and family planning support
Early-detection cancer testing through Galleri
Flexible spending account and dependent FSA options
Health savings account for eligible plans with company contribution
Annual work-life stipends
Wellness stipend for gym, massage/chiropractor, personal training, etc.
Learning and development stipend
Company-wide off-sites and team off-sites
Competitive compensation
Company stock options
401k