Social Media Manager

. Develop and manage an insight-led social media strategy supporting the WRU Group’s strategic and commercial objectives .

Posted 10/15/2026full-timeCardiff • United KingdomMid-LevelSenior💰 £30,000 - £35,000 per yearWebsite

Key responsibilities & impact

Develop and manage an insight-led social media strategy supporting the WRU Group’s strategic and commercial objectives
Plan, create, publish and evaluate engaging content across WRU social media channels
Manage day-to-day social platform operations, including scheduling, publishing, community engagement and live coverage
Use data, audience insight and analytical tools to assess performance and improve content
Grow the WRU’s addressable audience through platform-specific content and meaningful engagement
Enhance the global profile of Welsh professional players across the men’s and women’s game
Create social content telling compelling stories from international, professional, community and grassroots rugby
Promote Welsh culture, language and values through social media output
Support ticketing campaigns and drive demand for international fixtures at Principality Stadium
Support Super Rygbi Cymru and Welsh professional clubs by increasing awareness, engagement and match attendances
Collaborate with internal teams, external partners and stakeholders to coordinate content and maximise impact
Carry out duties supporting the WRU Group Strategic Mission, Purpose and Values

What you’ll need

Strong creative social content production skills, including capturing, editing and publishing social-first content using mobile devices
Proven experience developing, delivering and evaluating successful social media strategies and content plans
Excellent knowledge of major social media platforms, emerging trends, platform best practice and audience behaviours
Strong understanding of social media analytics, reporting tools and data-driven content improvement
Excellent knowledge of rugby and the wider sporting landscape
Strong editorial judgement and compelling storytelling ability
Experience with content management systems and editing software
Ability to manage competing priorities, including live and time-sensitive content
Excellent IT skills, specifically Microsoft packages
Strong interpersonal and relationship-management skills
Excellent written and verbal communication skills
Excellent knowledge and understanding of regulatory compliance relevant to social media publishing and content production
Ability to communicate and work through the medium of Welsh is highly desirable
A valid UK driving licence is desirable
This role is subject to a basic/enhanced DBS check

Comp & perks