Marketing Vertical Growth, Team Lead

WSC Sports

. Lead and coach two full-stack marketing managers, each owning a vertical .

Posted 11/2/2026full-timeIsraelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in global B2B demand generation, with a strong focus on pipeline development and campaign execution. Proven ability to lead teams, manage budgets, and utilize marketing automation tools like HubSpot to drive results.

Highest-signal resume keywords

Global B2B Demand Generation ExperiencePeople Management ExperienceMarketing Automation ProficiencyCampaign Development and ExecutionPipeline Development and Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand Generation StrategiesPipeline ManagementCampaign ManagementDigital MarketingContent CreationEvent ManagementMarketing OperationsLead GenerationConversion Rate OptimizationData Analysis

Soft Skills

LeadershipCoachingAccountabilityClear CommunicationCollaboration

Tools & Technologies

HubSpotAI ToolsCRM SystemsMarketing Technology Operations

Industry Keywords

B2B MarketingAccount-Based Marketing (ABM)Digital Sponsorship ActivationSports TechnologyBroadcastingRights Holders

About the role

Key responsibilities & impact

Lead and coach two full-stack marketing managers, each owning a vertical
Review marketing plans, set clear goals, and hold team members accountable to timelines
Run regular check-ins on progress, budget, and results
Build the marketing plan for the assigned brand and launch campaigns and activities end to end
Own pipeline targets for all verticals and report on them monthly
Set demand generation strategies for new verticals, including target accounts, buyer personas, channel mix, budget, and pipeline goals
Build and run global B2B demand generation programs across ABM, paid media, email, events, and webinars
Run ABM plays for priority accounts across leagues, broadcasters, and rights holders
Manage paid media budgets and optimize for cost per opportunity and pipeline ROI
Partner with Sales and SDRs on targeting, lead handoff, and follow-up
Work with marketing technology operations to track the full funnel in HubSpot from first touch to closed deal
Define and report on MQLs, SALs, conversion rates, pipeline value, and velocity

Requirements

What you’ll need

6+ years of global B2B demand generation experience
Track record of building pipeline that closed
2+ years of people management experience
Proven experience leading marketers and keeping a team on plan and on target
Hands-on experience across campaigns, content, digital, events, and marketing operations
Experience as a go-to marketer at a B2B startup without a large team
Daily use of AI tools to create campaigns and marketing collateral
Strong command of marketing automation and CRM; HubSpot preferred
Sharp, clear writing in English
Experience in digital sponsorship activation or digital commercialization is a bonus
Experience working with leagues, clubs, broadcasters, rights holders, or sports technology is a bonus

Benefits

Comp & perks

Opportunity to work alongside innovative people in the sports technology industry
Opportunity to use cutting-edge technologies and tools, including video editing, Gen AI, and data
Opportunity to directly influence products and tools used by clients including the NBA, Bundesliga, LaLiga, and ESPN