WSC Sports

Growth Marketing

• Lead and coach two full-stack marketing managers, each owning a vertical
• Review marketing plans, set clear goals, and hold team members accountable to timelines
• Run regular check-ins on progress, budget, and results
• Build the marketing plan for the assigned brand and launch campaigns and activities end to end
• Own pipeline targets for all verticals and report on them monthly
• Set demand generation strategies for new verticals, including target accounts, buyer personas, channel mix, budget, and pipeline goals
• Build and run global B2B demand generation programs across ABM, paid media, email, events, and webinars
• Run ABM plays for priority accounts across leagues, broadcasters, and rights holders
• Manage paid media budgets and optimize for cost per opportunity and pipeline ROI
• Partner with Sales and SDRs on targeting, lead handoff, and follow-up
• Work with marketing technology operations to track the full funnel in HubSpot from first touch to closed deal
• Define and report on MQLs, SALs, conversion rates, pipeline value, and velocity

Explore Marketing Vertical Growth, Team Lead at WSC Sports. Review requirements and application details.

Open roles

Marketing Vertical Growth, Team Lead