Data Analyst, CRM

WSGR

. Analyze data across marketing technology platforms, including CRM and ERM systems, marketing automation, social media analytics, and website traffic sources .

Posted 9/22/2026full-timeUnited StatesMid-LevelSenior💰 $81,600 - $110,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in data analysis and marketing technology, with a strong focus on Salesforce administration, data visualization, and strategic recommendations for client acquisition and retention. Proficient in developing dashboards and quality assurance plans to ensure data integrity across integrated systems.

Highest-signal resume keywords

Salesforce AdministrationData VisualizationMarketing Automation ToolsData AnalysisProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisSalesforce AdministrationData VisualizationCRM SystemsMarketing AutomationA/B TestingSegmentationCampaign OptimizationData MigrationQuality Assurance

Soft Skills

Strong Communication SkillsUser SupportTraining Development

Tools & Technologies

SalesforcePower BITableauExcelSmartsheetGoogle AnalyticsIntrohiveMarketoFoundation

Certifications & Qualifications

Salesforce Platform Administrator Certified

Industry Keywords

Marketing TechnologyProfessional ServicesData QualityClient AcquisitionClient Retention

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Analyze data across marketing technology platforms, including CRM and ERM systems, marketing automation, social media analytics, and website traffic sources
Design and implement dashboards for marketing, business development, and leadership teams to track and evaluate KPIs
Deliver strategic recommendations to optimize marketing initiatives and support client acquisition and retention
Develop data signals and indicators for client prospecting, relationship building, and cross-selling opportunities
Manage Salesforce administration, including triggers, dependencies, automation flows, and regular audits
Audit and update Salesforce custom objects, fields, relationships, sharing rules, profiles, and permission sets
Develop and execute quality assurance plans for data syncs and field mappings across integrated systems
Identify opportunities for data enrichment services
Assist with data migration and marketing tool integration workflows
Monitor data quality and troubleshoot discrepancies across marketing systems
Provide onboarding, user support, troubleshooting, and best-practice adoption
Develop training documentation and instructional materials, including video tutorials, and lead training sessions

Requirements

What you’ll need

Bachelor's degree in Marketing, Business Analytics, or a related field
3+ years of marketing technology experience in a fast-paced professional services environment; law firm experience preferred
3+ years of experience with Salesforce or other CRM platforms, including data analysis and administration
Strong knowledge of data visualization and reporting tools (e.g., Power BI, Tableau, Excel, Smartsheet)
Experience with CRM and ERM systems, marketing automation tools, experience management platforms (e.g. Salesforce, Introhive, Marketo, Foundation), and Google Analytics
Familiarity with A/B testing, segmentation, and campaign optimization techniques
Knowledge of CRM system migrations, deprecations, deployments, and rollouts, with an understanding of how to minimize disruption to end users and maintain data integrity throughout each transition
Strong written and verbal communication skills, with the ability to present complex data insights in a clear and concise manner
Salesforce experience is required
Experience managing complex projects and working with deadlines required
Salesforce Platform Administrator certified preferred
Experience working with vendors preferred
Candidates based in the Eastern time zones are preferred

Benefits

Comp & perks

Highly competitive salary and benefits package
Discretionary year-end merit bonus based on performance
Hybrid work schedule