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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing digital marketing strategies, including paid and organic demand generation, conversion optimization, and CRM-driven nurturing. Proven ability to analyze performance metrics and lead content strategy to drive enrollment growth and enhance brand messaging.
Highest-signal resume keywords
Digital Marketing StrategyCRM ManagementContent CreationPerformance AnalysisProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationConversion OptimizationMarketing Content CreationData AnalysisLead Nurturing
Soft Skills
Excellent Communication SkillsStrong Project Management Skills
Tools & Technologies
Google AdsLinkedIn AdsSlateHubSpotSalesforce
Industry Keywords
Enrollment GrowthPersona SegmentationMarketing AutomationPerformance MetricsPublic Voice
About the role
Key responsibilities & impact- Own the performance engine: paid and organic demand generation, conversion optimization, and CRM-driven nurture
- Own the content and brand engine: website content, persona-based messaging, social and video content, and the program’s public voice
- Own the full prospective student lifecycle from initial awareness through inquiry, application, and enrollment
- Drive measurable increases in qualified leads, application starts, application completions, and enrolled students
- Build paid-media funnels and write the copy, content, and creative assets supporting those funnels
- Operate with significant autonomy and decision-making authority
- Partner with the Program Director on strategy and budget
- Work with the technical/web lead, operations lead, and faculty to build, maintain, and continuously improve marketing and enrollment systems
- Lead enrollment growth strategy and funnel ownership
- Lead content strategy, brand, and digital marketing
- Lead conversion optimization, CRM, and lead nurturing
- Manage persona segmentation, website, and tracking integrity
- Conduct recruitment, partnerships, and outreach
- Manage data, analytics, and performance
Requirements
What you’ll need- Bachelor’s degree in a marketing, business, communications, or related field and four (4) years of progressively responsible professional experience spanning marketing/content and enrollment or growth marketing, or a related combination of both, including at least one (1) year of managerial experience
- A Master’s degree in a related field may be substituted for up to one (1) year of the required experience
- Any combination of relevant education and professional experience may be substituted for the educational requirement on a year-for-year basis
- Demonstrated experience managing high-intent digital acquisition channels (e.g., Google Ads, LinkedIn Ads)
- Demonstrated experience creating marketing content and copy (web, email, social, or video) for a defined audience
- Experience using CRM or marketing automation systems (e.g., Slate, HubSpot, Salesforce)
- Proven ability to analyze performance data and use metrics to drive decision-making
- Strong project management skills with the ability to execute in a fast-paced environment
- Excellent written and verbal communication skills
- Position Sponsorship Eligibility: Not eligible for work visa sponsorship
- Must be a U.S. citizen or lawfully authorized non-U.S. citizen to work; employment eligibility verification required
Benefits
Comp & perks- paid sick and vacation leave
- paid holidays
- medical, dental, life and disability insurance package for employees and dependents
- retirement
- deferred compensation
- optional supplemental retirement accounts
- training and development
- employee tuition waiver