Employer Brand Content & Campaigns Specialist

WTW

. Research trends in content marketing and employer branding .

Posted 10/21/2026full-timeLisbon • PortugalMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in employer branding content creation and management, with a strong focus on developing and optimizing paid social media campaigns across multiple platforms. Proficient in data analysis to track campaign performance and drive strategic improvements.

Highest-signal resume keywords

Employer Branding Content CreationAEO/GEO Blog Content WritingPaid Social Media Campaign ManagementGoogle Ads Campaign ExecutionData Analysis and Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content MarketingSocial Media ManagementDigital MarketingVideo EditingAnalytical Skills

Soft Skills

Strong Written English SkillsCollaborationProject ManagementMotivated AttitudeDesire to Learn

Tools & Technologies

HootsuiteMeta Business SuiteCanvaAdobe ExpressGoogle Ads

Industry Keywords

Content CreationEmployer BrandingCampaign PerformanceROI ReportingSocial Media Engagement

About the role

Key responsibilities & impact

Research trends in content marketing and employer branding
Develop high-quality content aligned with WTW’s employer brand voice and values
Schedule, monitor, and manage engagement across LinkedIn, Meta, Instagram, and YouTube
Create AEO/GEO-optimized blog content for the career site and maintain website content
Create static, dynamic, photo, and video content for social media and the website
Develop, implement, manage, and optimize paid social media campaigns on LinkedIn, Facebook, Instagram, and YouTube
Plan and execute Google Ads Search and Display campaigns
Track and analyze employer branding campaign performance
Use data-driven insights to optimize current and future campaigns
Prepare regular campaign performance and ROI reports

Requirements

What you’ll need

Proven experience in employer branding content creation and managing organic campaigns across geographies
Proficiency in AEO/GEO blog content writing
Strong written English skills; other language skills are a plus
Knowledge of social media management tools, including Hootsuite and Meta Business Suite
Knowledge of design tools, including Canva or Adobe Express
Familiarity with video editing tools and techniques
Some experience in digital marketing, including end-to-end paid social media, Google Ads, and YouTube campaigns, valued
Strong analytical skills and ability to interpret data
Ability to work independently and manage multiple projects simultaneously
Strong collaboration and team-player skills
Driven and motivated attitude with a desire to learn and grow