Employer Brand Specialist

WTW

. Create global Early Careers content across social posts, short-form videos, employee stories, campaigns, careers website, and job boards .

Posted 10/28/2026full-timeLisbon • PortugalMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in employer branding and recruitment marketing, with a strong focus on creating engaging content for Early Careers talent. Proficient in analyzing audience insights and performance data to optimize recruitment strategies and enhance candidate engagement.

Highest-signal resume keywords

Employer BrandingRecruitment MarketingContent CreationAudience ResearchData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationSocial Media ManagementVideo EditingAudience ResearchPerformance Data Analysis

Soft Skills

CommunicationRelationship BuildingCuriosityInitiativeOrganizational Skills

Tools & Technologies

Content ToolsSocial PlatformsJob BoardsAI Tools

Industry Keywords

Early CareersRecruitmentEmployer BrandAudience InsightsCampaign Management

About the role

Key responsibilities & impact

Create global Early Careers content across social posts, short-form videos, employee stories, campaigns, careers website, and job boards
Connect with recruitment teams and colleagues to discover authentic business, people, and opportunity stories
Partner with Early Careers leadership on posts and thought leadership
Research how Early Careers talent explores employers and makes career choices
Recommend schools, universities, job boards, and channels to prioritize
Oversee job boards and vendor relationships, maintain current content, and review ROI
Recommend where to invest, optimize, or stop activity and work with budget owners on spending and renewals
Use audience feedback and performance data to refine content and channels
Track engagement, relevant applications, conversion, and cost-effectiveness where data is available
Agree priorities with Early Careers leadership and local teams
Partner with the paid campaigns specialist to maintain visibility and support candidate pipelines

Requirements

What you’ll need

Experience in employer brand, recruitment marketing, or audience-focused content
Genuine interest in Early Careers talent
Ability to communicate in written and spoken English
Understanding of social platforms and content tools
Willingness to learn new tools, including responsible use of AI
Research and analytical skills to turn audience insights and performance data into practical recommendations
Confidence building relationships and constructively challenging ideas
Curiosity, initiative, and commitment to developing skills
Ability to organize competing priorities and collaborate across programs, teams, and markets
Helpful but not essential: experience with paid campaigns, video creation or editing, search-friendly content, additional languages, or international audiences

Benefits

Comp & perks

Application, interview and workplace adjustments and accommodations for all applicants
Team environment valuing innovation, excellence, and collaboration