Senior Business Development Manager

WTW

. Originate and convert large corporate opportunities and engage C-suite buyers on risk and business priorities .

Posted 10/21/2026full-timeLondon • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in originating and converting large corporate opportunities while engaging C-suite buyers through consultative selling and strategic relationship management. Proficient in managing complex sales cycles, aligning stakeholders, and translating client needs into compelling value propositions.

Highest-signal resume keywords

C-Suite EngagementConsultative SellingPipeline ManagementStakeholder AlignmentRegulatory Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Cycle ManagementAccount PlanningValue Proposition DevelopmentCRM ProficiencyCompetitive Positioning

Soft Skills

Commercial JudgementPersuasive CommunicationEnergy and PersistenceCuriosityComplex Problem-Solving

Industry Keywords

InsuranceRisk ManagementB2B MarketProfessional ServicesCorporate Strategy

About the role

Key responsibilities & impact

Originate and convert large corporate opportunities and engage C-suite buyers on risk and business priorities
Build and activate a pipeline of net-new large corporate opportunities through targeted prospecting, senior networks, Willis-generated leads, market intelligence, referrals and centres of influence
Engage senior executives and buying groups in commercially valuable conversations connecting risk, people and capital priorities to corporate strategy
Create prospect plans, stakeholder maps, value hypotheses and pursuit strategies
Work across Global Networks, Industry teams, Specialty businesses, Private Equity relationships, geographies and specialist disciplines to develop coordinated prospect access and client propositions
Work with Marketing and subject-matter experts to convert campaigns, thought leadership, training programmes, events and insight into relevant prospect conversations
Own the full sales cycle, including qualification, discovery, solution design, competitive positioning, bid strategy, presentations, negotiation and close
Translate complex client needs into executive narratives, measurable value cases and differentiated propositions
Build consensus across stakeholders, understand decision dynamics, maintain access to decision-makers and manage long, non-linear sales cycles
Maintain accurate CRM, pipeline, next-step and forecast information; qualify opportunities and focus resources on credible opportunities
Operate in line with regulatory requirements, internal policies and professional conduct standards

Requirements

What you’ll need

Sustained record of personally originating and winning significant new corporate clients
Ability to make effective use of firm-generated leads and relationships
C-suite credibility, presence, curiosity and commercial judgement
Experience of complex, consultative or solution-led selling involving multiple decision-makers, long sales cycles and high-value outcomes
Ability to work across a broad matrix organisation and align senior internal stakeholders
Ability to turn diverse technical capabilities into a coherent client proposition
Ability to simplify complexity and frame a strong value case
Ability to lead persuasive meetings, workshops, proposals and pitches
Strong energy, pace, persistence and commercial resilience
Strong knowledge of the UK large corporate environment
Experience in insurance, risk, major advisory, banking, professional services or another complex B2B market
Ability to access senior decision-makers, create relevant strategic conversations and convert relationships into new business
Confidence using CRM, structured qualification, account planning, pipeline management and forecast processes
Significant career experience and a strong record of opening senior-level conversations, creating commercial opportunities and earning the confidence of large corporate decision-makers
Ability to operate in line with regulatory requirements and internal policies

Benefits

Comp & perks

25 days of annual leave plus an extra WTW day
Private healthcare
Life insurance
Group income protection
Regular health assessments
Defined contribution pension scheme with matched contributions up to 10% from the company
Hybrid working options
Paid professional memberships
Employee assistance programme
Fully paid volunteer day
Electric vehicle car scheme
Share scheme
Cycle-to-work programme
Dental and optical cover
Critical illness protection
Flexible working arrangements shaped around client and team needs
Application, interview and workplace adjustments and accommodations