Brand Manager

. Own the overall strategy and operating model for the HealthLeaders Exchange platform .

Posted 9/25/2026full-timeRemote • United StatesSenior💰 $60,000 - $65,000 per yearWebsite

Key responsibilities & impact

Own the overall strategy and operating model for the HealthLeaders Exchange platform
Create a seamless experience between live Exchanges and The Exchange Network
Shape Exchange formats, executive themes, programming, and member experiences
Develop a year-round engagement strategy for The Exchange Network
Build and retain a highly engaged community of healthcare C-suite and senior executives
Partner with recruitment, audience, editorial, and marketing teams to grow qualified membership
Monitor recruitment performance and increase repeat Exchange attendance and member retention
Convert Exchange attendees into active The Exchange Network participants
Develop executive discussions, questions, insights, and community activity throughout the year
Partner with editorial leadership and Exchange members to develop relevant programming
Translate member feedback, advisory board input, research, and market trends into agenda recommendations
Own the overall member journey across in-person and digital communities
Coordinate editorial, events, recruitment, audience development, marketing, sales, operations, and leadership teams
Lead cross-functional Exchange planning and establish responsibilities, timelines, and handoffs
Use performance data to recommend improvements and identify execution gaps
Partner with sales to create sponsor value while protecting member experience
Improve sponsor onboarding, sponsor/member interactions, satisfaction, renewals, and repeat participation

What you’ll need

5+ years of experience in executive communities, events, B2B media, product management, audience development, or a related field
Experience managing communities that combine in-person and digital engagement
Strong project and program management skills
Experience working with senior executives
Ability to lead across multiple teams without direct authority
Strong understanding of member engagement, retention, and community building
Comfort using data and KPIs to drive decisions
Excellent communication and organizational skills
Ability to balance strategic thinking with hands-on execution
Preferred experience in healthcare industry, media, events, or information services
Preferred experience with executive or membership communities, C-suite audience development, online professional communities, advisory boards or executive councils, sponsored programs and sales organizations, and NPS, engagement, retention, and community analytics

Comp & perks

Competitive salary plus performance-based incentives
Premium medical, dental, vision, and other health plans — you choose what fits your needs
Fully vested 401(k) match
Generous paid time off, including vacation, sick time, floating holidays, bereavement, and 12 office holidays
Flexible working hours
Supportive work/life balance and paid parental leave
Remote work environment
Collaborative, dedicated, and fast-moving team culture
Opportunity to build relationships with senior executives across the healthcare industry
Career development within a growing B2B media, events, data, and marketing organization