WTWH Media LLC

Recruitment

• Recruit senior healthcare executives to participate in HealthLeaders Exchange programs
• Execute approximately 500 outbound prospecting touchpoints each week through email, LinkedIn, phone, and other sales channels
• Build and manage a pipeline of senior healthcare executive prospects
• Target healthcare leaders across finance, nursing, revenue cycle, technology, operations, strategy, and other executive functions
• Introduce qualified executives to the HealthLeaders Exchange model and communicate the value of participating in a curated peer community
• Conduct initial outreach and qualification conversations
• Generate and schedule introductory meetings for qualified prospects
• Move prospects through the early stages of the recruitment funnel
• Maintain consistent multi-channel follow-up
• Use Salesforce, Outreach, LinkedIn, email, and other sales-enablement technologies to manage a high-volume pipeline
• Maintain accurate CRM records, prospect statuses, notes, next steps, and pipeline information
• Partner with Exchange leadership, marketing, audience development, sales, and event teams
• Track performance against weekly, monthly, and event-specific recruitment goals
• Analyze prospect engagement and adjust messaging, sequencing, and outreach strategies to improve conversion
• Provide feedback on messaging, audience targeting, objections, and market trends
• Represent Arrowfly and HealthLeaders professionally, including travel to Exchange events

Senior Recruitment Specialist – Live Events

Brand Manager

• Own the overall strategy and operating model for the HealthLeaders Exchange platform
• Create a seamless experience between live Exchanges and The Exchange Network
• Shape Exchange formats, executive themes, programming, and member experiences
• Develop a year-round engagement strategy for The Exchange Network
• Build and retain a highly engaged community of healthcare C-suite and senior executives
• Partner with recruitment, audience, editorial, and marketing teams to grow qualified membership
• Monitor recruitment performance and increase repeat Exchange attendance and member retention
• Convert Exchange attendees into active The Exchange Network participants
• Develop executive discussions, questions, insights, and community activity throughout the year
• Partner with editorial leadership and Exchange members to develop relevant programming
• Translate member feedback, advisory board input, research, and market trends into agenda recommendations
• Own the overall member journey across in-person and digital communities
• Coordinate editorial, events, recruitment, audience development, marketing, sales, operations, and leadership teams
• Lead cross-functional Exchange planning and establish responsibilities, timelines, and handoffs
• Use performance data to recommend improvements and identify execution gaps
• Partner with sales to create sponsor value while protecting member experience
• Improve sponsor onboarding, sponsor/member interactions, satisfaction, renewals, and repeat participation

Events

• Serve as primary relationship owner and day-to-day contact for sponsors and exhibitors from contract signature through post-event wrap
• Own and manage the sponsor issue queue, including triage, response expectations, resolution tracking, and written follow-up
• Onboard new sponsors and exhibitors through a structured process
• Build sponsorship toolkits in the Cvent exhibitor portal
• Train sponsor teams on lead retrieval, event apps, exhibitor portals, and meeting-scheduling tools
• Create and execute sponsor and exhibitor communications across pre-event, on-site, and post-event phases
• Conduct pre-event kickoff calls to confirm deliverables, deadlines, and success criteria
• Maintain the master sponsorship planner covering contract terms, finance status, and fulfillment
• Collect and track contracted deliverables against deadlines
• Coordinate sponsor-facing promotion with marketing
• Coordinate physical fulfillment with marketing and operations
• Create and manage exhibit floor plans and booth assignments using floor plan software
• Track sponsorship inventory and flag under-performing assets
• Run scheduled sponsor check-ins during events and resolve issues with operations, AV, and registration
• Partner with portfolio leaders to execute the on-site rebooking process

Senior Recruitment Specialist – Live Events

Brand Manager

Sponsor Relations Coordinator – Events