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Graphic Designer – Current Students and Families, Marketing and Brand Strategy
WVU Online. Develop integrated marketing materials and high-quality visual communications across digital, print, environmental, and promotional channels .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in graphic design and visual communication, with a strong focus on creating engaging digital and print marketing materials. Proficient in applying UX principles and project management processes to deliver high-quality, user-centered design solutions.
Highest-signal resume keywords
Graphic Design PrinciplesDigital Design for Social MediaPrint Production ProcessesProject ManagementUser-Centered Design
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
TypographyCompositionColor TheoryVisual StorytellingBranding PrinciplesDesign TrendsEmail Marketing DesignDigital Signage DesignAccessibility PracticesAudience-Centered Design
Soft Skills
CollaborationTime ManagementAdaptabilityCommunicationProblem-Solving
Certifications & Qualifications
Bachelor’s Degree in Graphic Design
Industry Keywords
Marketing CommunicationsCampaign DevelopmentVisual IdentityCreative WorkflowsEngagement Strategies
About the role
Key responsibilities & impact- Develop integrated marketing materials and high-quality visual communications across digital, print, environmental, and promotional channels
- Create marketing assets and graphics for social media, email marketing, digital signage, presentations, print publications, brochures, posters, campus signage, event materials, branded merchandise, and promotional campaigns
- Develop campaign creative supporting student experience, retention, engagement, current parents, and institutional initiatives
- Create scalable design systems and templates to improve consistency across campus
- Prepare production-ready files for digital distribution and commercial printing
- Adapt creative concepts across multiple platforms while maintaining visual consistency and effectiveness
- Design digital and print communications prioritizing usability, clarity, accessibility, and engagement
- Apply UX principles to create intuitive visual solutions for students, parents, and families
- Develop creative assets supporting student success initiatives, campus resources, events, health and wellness, academic support, and parent communications
- Consider user needs, behaviors, and feedback throughout the creative process
- Collaborate with marketing strategists, the Division of Student Life, Parent’s Club, digital services, mixed media, the Design team, writers, content creators, and campus partners
- Ensure creative work aligns with WVU’s visual identity, brand standards, creative direction, and design principles
- Provide additional design support and resources for institutional priorities and evolving marketing needs
- Present creative concepts and explain design decisions using user-centered reasoning
- Manage multiple creative projects through concept development, design execution, revisions, approvals, and final delivery
- Establish project timelines, prioritize competing requests, and ensure efficient, high-quality completion
Requirements
What you’ll need- Bachelor’s Degree in graphic design, visual communication, or related field
- Minimum of two (2) years of related experience
- Any equivalent combination of related education and/or experience will be considered
- Professional portfolio demonstrating excellence across both digital and print design
- Knowledge of graphic design principles, including typography, composition, color theory, hierarchy, balance, and visual storytelling
- Knowledge of branding principles and maintaining a consistent visual identity across multiple channels
- Knowledge of current design trends, emerging technologies, and marketing communications best practices
- Knowledge of digital design principles for social media, email marketing, and digital signage
- Knowledge of print production processes, including file preparation, specifications, proofing, and vendor collaboration
- Knowledge of accessibility and inclusive design practices
- Knowledge of audience-centered design principles
- Knowledge of marketing and communications strategies, including campaign development and audience segmentation
- Knowledge of project management processes and creative workflows
- Ability to work in a fast-paced environment with quick turnaround times
- Ability to manage multiple projects concurrently and work well under pressure
- Understanding of UX principles, responsive design, and accessibility best practices
- All qualifications must be met by the time of employment
Benefits
Comp & perks- 37.5-hour work week
- 13 paid holidays
- 24 annual leave (vacation) days per year
- 18 sick days per year
- Health insurance and other benefits
- 401(a) retirement savings with 6% employee contribution match
- Eligibility to continue health insurance and other retiree perks
- Wellness programs
- Work-life balance
- Collaborative atmosphere