Graphic Designer, Current Students and Families – Marketing and Brand Strategy

WVU Online

. Develop integrated marketing materials and high-quality visual communications across digital, print, environmental, and promotional channels .

Posted 9/30/2026full-timeUnited StatesEntry LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in graphic design and visual communication, with a strong focus on creating engaging digital and print materials that support marketing initiatives. Proficient in project management and collaboration, ensuring timely delivery of high-quality creative assets.

Highest-signal resume keywords

Graphic Design PrinciplesDigital Design for Social MediaProject Management ProcessesAccessibility and Inclusive DesignBranding Principles

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

TypographyCompositionColor TheoryVisual StorytellingFile PreparationProofingAudience-Centered DesignCampaign DevelopmentUX PrinciplesResponsive Design

Soft Skills

CollaborationTime ManagementAbility to Work Under PressureCreative Problem SolvingPresentation Skills

Certifications & Qualifications

Bachelor’s Degree in Graphic DesignBachelor’s Degree in Visual Communication

Industry Keywords

Marketing CommunicationsVisual IdentityEmerging TechnologiesDesign TrendsPrint Production Processes

About the role

Key responsibilities & impact

Develop integrated marketing materials and high-quality visual communications across digital, print, environmental, and promotional channels
Create graphics for social media, email marketing, digital signage, presentations, print publications, brochures, posters, campus signage, event materials, branded merchandise, and promotional campaigns
Develop campaign creative supporting student experience, retention, engagement, current parents, and institutional initiatives
Create scalable design systems and templates to improve consistency across campus
Prepare production-ready files for digital distribution and commercial printing
Adapt creative concepts across multiple platforms while maintaining visual consistency and effectiveness
Design accessible, usable, and engaging digital and print communications
Apply UX principles to create intuitive visual solutions for students, parents, and families
Develop creative assets supporting student success, campus resources, events, health and wellness, academic support, and parent communications
Collaborate with marketing strategists, Student Life, Parent’s Club, digital services, mixed media, writers, content creators, the university Design team, and campus partners
Present creative concepts and explain design decisions using user-centered reasoning
Manage multiple creative projects from concept development through design execution, revisions, approvals, and final delivery
Establish project timelines, prioritize competing requests, and ensure efficient, high-quality completion

Requirements

What you’ll need

Bachelor’s Degree in graphic design, visual communication, or related field
A minimum of two (2) years of related experience
Any equivalent combination of related education and/or experience will be considered
Knowledge of graphic design principles, including typography, composition, color theory, hierarchy, balance, and visual storytelling
Knowledge of branding principles and maintaining a consistent visual identity across multiple channels
Knowledge of current design trends, emerging technologies, and best practices in marketing communications
Knowledge of digital design principles for social media, email marketing, and digital signage
Knowledge of print production processes, including file preparation, specifications, proofing, and vendor collaboration
Knowledge of accessibility and inclusive design practices
Knowledge of audience-centered design principles
Knowledge of marketing and communications strategies, including campaign development and audience segmentation
Knowledge of project management processes and creative workflows
Professional portfolio demonstrating excellence across both digital and print design
Ability to work in a fast-paced environment with quick turnaround times
Ability to manage multiple projects concurrently and work well under pressure
Understanding of UX principles, responsive design, and accessibility best practices

Benefits

Comp & perks

37.5-hour work week
13 paid holidays
24 annual leave (vacation) days per year
18 sick days per year
Health insurance and other benefits
401(a) retirement savings with 6% employee contribution match
Eligibility to continue health insurance and other retiree perks
Wellness programs