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Social Media Specialist – Marketing and Brand Strategy
WVU Online. Identify ways to build WVU’s visibility and enhance its reputation through innovative social media use .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in social media management, content creation, and digital customer service, with a strong focus on enhancing visibility and engagement for student life initiatives. Proficient in analyzing trends and developing strategic social media content plans to support student success and retention.
Highest-signal resume keywords
Social Media ManagementContent CreationDigital Customer ServiceTrend AnalysisCampaign Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media StrategyContent PlanningVideographyPhotographyGraphic DesignWriting for Social MediaSocial Media AnalyticsPromotional CampaignsEngagement MetricsCrisis Communication
Soft Skills
Team CollaborationOrganizational SkillsAdaptabilityCommunication SkillsProblem-Solving
Tools & Technologies
FacebookInstagramX (Twitter)Social Media Management ToolsGraphic Design Software
Industry Keywords
Higher EducationStudent EngagementBrand ManagementDigital MarketingPublic Relations
About the role
Key responsibilities & impact- Identify ways to build WVU’s visibility and enhance its reputation through innovative social media use
- Manage daily posting, engagement, and account activity on Facebook, X, and Instagram for WVU Student Life
- Support additional Student Life social media accounts, including Housing, Dining, Adventure WV, Campus Rec, WELLWVU, and SEL
- Identify and promote content, stories, and resources from campus partners
- Develop campaign topics and timing to foster belonging, engagement, retention, and student success
- Maintain quality across managed social media platforms
- Provide social media customer service and respond quickly to student-experience issues
- Integrate social media into Student Life communications and marketing plans
- Build visibility, reputation, and relationships with key audiences through active engagement
- Coordinate updates regarding student support, retention, and programming
- Showcase and celebrate student successes
- Design, create, and manage promotions and social advertising campaigns
- Apply the University’s mission, vision, values, goals, and brand
- Create branded graphics, photographs, and video content for social platforms
- Execute social media goals developed by the Assistant Director of Marketing
- Represent Strategic Communications & Marketing and Student Life in meetings, project teams, and presentations
- Monitor marketing and social media trends and provide competitive intelligence and innovation recommendations
Requirements
What you’ll need- Bachelor’s Degree in marketing, public relations, journalism, or related field
- A minimum of one (1) year of experience
- Any equivalent combination of related education and/or experience will be considered
- Demonstrated excellence on popular social media platforms and knowledge of social media trends
- Ability to analyze trends and create strategic social media content plans
- Demonstrated excellence in writing social media posts
- Experience interviewing, editing, videography, and photography
- Ability to distill and clarify ideas under pressure
- Ability to become an expert on the University’s social media guidelines and personality
- Ability to provide high-quality digital customer service
- Ability to handle sensitive and sometimes confidential issues appropriately
- Ability to work as a team in a crisis
- Skill in establishing and maintaining cooperative working relationships
- Skill in organizing tasks, documents, and materials efficiently and accurately
- Ability to meet multiple deadlines and manage priorities and projects effectively
- Ability to work outside the traditional workweek when needed
- All qualifications must be met by the time of employment
Benefits
Comp & perks- 37.5-hour work week
- 13 paid holidays
- 24 annual leave (vacation) days per year
- 18 sick days per year
- Health insurance and other benefits
- 401(a) retirement savings with 6% employee contribution match
- Eligibility to continue health insurance and other retiree perks
- Wellness programs