Social Media Specialist – Marketing and Brand Strategy

WVU Online

. Identify ways to build WVU’s visibility and enhance its reputation through innovative social media use .

Posted 9/23/2026full-timeUnited StatesJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social media management, content creation, and digital customer service, with a strong focus on enhancing visibility and engagement for student life initiatives. Proficient in analyzing trends and developing strategic social media content plans to support student retention and success.

Highest-signal resume keywords

Social Media ManagementContent CreationDigital Customer ServiceTrend AnalysisPhotography and Videography

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media StrategyContent PlanningGraphic DesignVideo EditingWriting for Social MediaCampaign ManagementCustomer ServiceTrend AnalysisVisual Content CreationSocial Media Advertising

Soft Skills

Team CollaborationCrisis ManagementOrganizational SkillsCommunication SkillsRelationship Building

Tools & Technologies

FacebookInstagramX (Twitter)Social Media Analytics ToolsGraphic Design Software

Industry Keywords

Student EngagementHigher Education MarketingSocial Media GuidelinesBrand ManagementDigital Marketing Trends

About the role

Key responsibilities & impact

Identify ways to build WVU’s visibility and enhance its reputation through innovative social media use
Manage daily posting, engagement, and account activity on Facebook, X, and Instagram for WVU Student Life
Support additional Student Life social media accounts, including Housing, Dining, Adventure WV, Campus Rec, WELLWVU, and SEL
Identify and promote content, stories, and resources from campus partners supporting current students
Plan topics and campaign timing to foster belonging, strengthen engagement, and support student retention and success
Maintain quality across managed social media platforms
Provide social-media customer service and respond quickly to potential student-experience issues
Integrate social media into Student Life communications and marketing plans
Build visibility, enhance reputation, and develop relationships with key audiences through active engagement
Coordinate relevant updates on student support, retention, and programming
Showcase and celebrate student successes
Design, create, and manage promotions and social advertising campaigns
Understand and apply the University’s mission, vision, values, goals, and brand
Create high-quality visual content through photography, video, editing, and collaboration with videographers, designers, and photographers
Design in-brand graphics for social platforms, including Instagram Stories
Execute social media goals developed by the Assistant Director of Marketing
Represent Strategic Communications & Marketing and Student Life in meetings, project teams, and presentations
Monitor marketing and social media trends and use competitive intelligence to guide innovation

Requirements

What you’ll need

Bachelor’s Degree in marketing, public relations, journalism, or related field
A minimum of one (1) year of experience
Any equivalent combination of related education and/or experience will be considered
Demonstrated excellence of all popular social media platforms and trends
Ability to analyze trends and create strategic social media content plans
Demonstrated excellence in writing social media posts
Demonstrated experience interviewing, editing, videography, and photography
Ability to distill and clarify ideas under pressure
Familiarity with, and ability to become an expert on, the University’s social media guidelines and personality
Demonstrated ability to provide high-quality digital customer service
Ability to deal appropriately with sensitive and sometimes confidential issues and work as a team in a crisis
Skill in establishing and maintaining cooperative working relationships
Skill in organizing tasks, documents, and materials with efficiency and accuracy
Ability to meet multiple deadlines and manage priorities and projects effectively
Ability to work outside the traditional workweek when needed
All qualifications must be met by the time of employment

Benefits

Comp & perks

37.5-hour work week
13 paid holidays
24 annual leave (vacation) days per year
18 sick days per year
A range of health insurance and other benefits
401(a) retirement savings with 6% employee contribution match
Eligibility to continue health insurance and other retiree perks
Wellness programs