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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand ambassadorship and field marketing within the cannabis industry, focusing on consumer education, relationship building, and compliance with regulatory standards. Proficient in executing in-store activations that enhance brand visibility and drive consumer engagement.
Highest-signal resume keywords
Brand AmbassadorshipField Marketing ExperienceConsumer EducationRelationship BuildingRegulatory Compliance
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisMicrosoft OfficeSalesforceGoogle AppsEvent Performance ReportingProduct KnowledgeMarket InsightsIn-Store ActivationsConsumer Trial PromotionBrand Positioning
Soft Skills
Interpersonal SkillsCommunication SkillsSelf-StarterMotivationProfessionalism
Tools & Technologies
CRM SoftwareMicrosoft OfficeGoogle AppsSalesforce
Certifications & Qualifications
ServSafe Food Handler’s CardState-Issued PermitsDriver's License
Industry Keywords
Cannabis IndustryBrand AwarenessConsumer EngagementBudtender RelationshipsIn-Store Demos
About the role
Key responsibilities & impact- Identify and secure in-store demo and event opportunities with dispensary partners and the sales team
- Plan and execute compliant in-store activations to drive consumer trial and brand awareness
- Ensure strong in-store presence and visibility aligned with brand standards
- Represent the brand with professionalism, enthusiasm, and product expertise
- Educate consumers on product benefits, usage, and brand positioning
- Create memorable interactions that build brand loyalty
- Build and maintain relationships with budtenders and dispensary staff
- Provide product education, samples where applicable, and support to drive recommendation and sell-through
- Act as a resource for product knowledge and brand updates
- Partner with Account Managers and sales leadership on account priorities and initiatives
- Capture and report event performance, consumer feedback, and market insights
- Identify market opportunities and challenges and provide actionable feedback
- Maintain a polished, professional, and compliant presence
- Ensure activations align with company policies and regulatory requirements
- Uphold brand values and standards across all touchpoints
- Report to the Director of Sales
Requirements
What you’ll need- 1-3 years experience in brand ambassadorship, field marketing, or retail sales (cannabis industry preferred)
- Strong interpersonal and communication skills
- Highly motivated, self-starter with a passion for cannabis culture and education
- Ability to work flexible hours, including evenings and weekends
- Reliable transportation and a valid driver's license
- Must meet all legal requirements to work in the cannabis industry in your state
- Basic PC / Microsoft Office application skills required
- Experience in Microsoft Office, data analysis, Google Apps, and Salesforce or other CRM software is a plus
- Effective verbal and written communication in English
- Daily travel across territory with a reliable vehicle and valid driver's license
- Flexibility to work Tuesday–Saturday, occasionally evenings and Sundays
- Active state-issued driver's license and clean driving record
- Reliable personal vehicle for marketing events
- Must obtain state-required permits, licenses, and certifications
- Willingness to submit to a background check, including a motor vehicle report
- Must be 21 years of age or older
- ServSafe Food Handler’s Card preferred
Benefits
Comp & perks- $70,000/yr + bonus potential
- 11 paid holidays
- 120 hours of PTO
- 401K
- 16 hours of VTO
- Fully paid health, dental and vision insurance
- Mileage reimbursement at the federal rate
- Equal opportunity employer
