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Xapien

Campaign Manager

Xapien

. Plan, build and run end-to-end multi-channel B2B campaigns across email, paid, social, content and events .

Posted 11/12/2026full-timeBoston • Massachusetts • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning and executing multi-channel B2B campaigns, utilizing HubSpot for automation and reporting, while effectively managing events and webinars to drive engagement and revenue. Strong analytical skills support data-driven decision-making and campaign optimization.

Highest-signal resume keywords
Multi-Channel B2B Campaign ManagementHubSpot ExpertiseEvent ManagementCopywriting SkillsAnalytical Mindset

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Campaign PlanningLead ScoringA/B TestingSegmentationPerformance TrackingCRM ManagementBudget ManagementEmail MarketingWebinar ManagementEvent Promotion
Soft Skills
Organizational SkillsProject ManagementAttention to DetailProactive ApproachCollaboration with Sales
Tools & Technologies
HubSpot6senseDemandbaseZoom WebinarsON24Goldcast
Certifications & Qualifications
HubSpot Certifications
Industry Keywords
SaaSTechComplianceRiskLegalFinancial ServicesDue DiligenceUK MarketUS Market

About the role

Key responsibilities & impact
  • Plan, build and run end-to-end multi-channel B2B campaigns across email, paid, social, content and events
  • Set up segmented lists, email nurtures, workflows, landing pages, forms and lead scoring in HubSpot or similar platforms
  • Define campaign goals and KPIs, track performance, analyse results and run A/B tests
  • Maintain campaign calendars and coordinate timelines with Product Marketing, Content, Design and Sales
  • Maintain clean CRM and campaign data with accurate attribution and reporting
  • Plan and manage industry events and conferences, including booth logistics, suppliers, shipping, collateral and on-site coordination
  • Run webinars end to end, including topic and speaker sourcing, platform setup, rehearsals, promotion and follow-up
  • Build event promotion and nurture campaigns to drive registrations, attendance and meetings
  • Manage event budgets and measure ROI, pipeline influenced and pipeline sourced
  • Organise field events such as roundtables, breakfasts and customer sessions with Sales
  • Partner with Sales and SDR teams on target accounts, territories and pipeline priorities
  • Write campaign messaging and copy for emails, landing pages, ads, social posts, event invites and sales sequences
  • Equip Sales with campaign toolkits including talk tracks, email templates and one-pagers
  • Gather Sales feedback on lead quality and messaging and incorporate it into campaign planning
  • Support ABM activity for priority accounts in the UK and US

Requirements

What you’ll need
  • Proven experience planning and running multi-channel B2B campaigns, ideally in SaaS or tech
  • Hands-on expertise with HubSpot or a comparable marketing automation platform, including workflows, segmentation and reporting
  • Track record of delivering measurable results tied to pipeline and revenue
  • Experience managing events, conferences and webinars, from logistics through promotion and follow-up
  • Strong copywriting skills for complex products and different audiences
  • Confidence working with Sales and acting on feedback
  • Analytical mindset with campaign data, dashboards and actionable insights
  • Excellent organisation and project management skills
  • Attention to detail and proactive, ownership-driven approach
  • Experience marketing to compliance, risk, legal, financial services or due diligence audiences preferred
  • Experience running campaigns across UK and US markets preferred
  • Familiarity with ABM tools such as 6sense or Demandbase preferred
  • Experience with Zoom Webinars, ON24 or Goldcast preferred
  • HubSpot certifications preferred

Benefits

Comp & perks
  • Employee shares & equity programme
  • Private health insurance
  • Life insurance
  • Unlimited holidays
  • £1,000 professional development fund per year
  • Career development opportunities, challenges and resources
  • Support to realise your fullest potential