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Xapien

Campaign Manager

Xapien

. Plan, build and run end-to-end multi-channel B2B campaigns across email, paid, social, content and events .

Posted 11/12/2026full-timeLondon • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning and executing multi-channel B2B campaigns, utilizing HubSpot for automation and reporting, while effectively managing events and webinars to drive pipeline and revenue. Strong analytical skills and project management capabilities ensure successful campaign performance and collaboration with Sales teams.

Highest-signal resume keywords
Multi-Channel B2B Campaign ManagementHubSpot ExpertiseEvent ManagementCopywriting SkillsAnalytical Mindset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Campaign PlanningLead ScoringA/B TestingPerformance AnalysisSegmentationWorkflowsReportingBudget ManagementROI MeasurementCRM Data Management
Soft Skills
Project ManagementAttention to DetailOrganizational SkillsProactive ApproachCollaboration
Tools & Technologies
HubSpot6senseDemandbaseZoom WebinarsON24Goldcast
Certifications & Qualifications
HubSpot Certifications
Industry Keywords
SaaSTechComplianceRiskLegalFinancial ServicesDue DiligenceUK MarketUS Market

About the role

Key responsibilities & impact
  • Plan, build and run end-to-end multi-channel B2B campaigns across email, paid, social, content and events
  • Set up campaigns in HubSpot or similar platforms, including segmented lists, email nurtures, workflows, landing pages, forms and lead scoring
  • Establish campaign goals and KPIs, track performance, analyse results and run A/B tests
  • Maintain the campaign calendar and coordinate timelines with Product Marketing, Content, Design and Sales
  • Maintain clean CRM and campaign data and ensure accurate attribution and reporting
  • Manage industry events and conferences, including booth logistics, suppliers, shipping, collateral and on-site coordination
  • Run webinars from topic and speaker sourcing through promotion and post-event follow-up
  • Build pre-event promotion and post-event nurture campaigns
  • Manage event budgets and measure ROI, pipeline influenced and pipeline sourced
  • Organise roundtables, breakfasts and customer sessions with Sales
  • Partner with Sales and SDR teams on target accounts, territories and pipeline priorities
  • Write campaign messaging and copy for emails, landing pages, ads, social posts, event invites and sales sequences
  • Equip Sales with campaign toolkits and gather feedback on lead quality and messaging
  • Support ABM activity for priority accounts in the UK and US

Requirements

What you’ll need
  • Proven experience planning and running multi-channel B2B campaigns, ideally in SaaS or tech
  • Hands-on expertise with HubSpot or a comparable marketing automation platform, including workflows, segmentation and reporting
  • Track record of delivering measurable results, with campaigns tied to pipeline and revenue
  • Experience managing events, conferences and webinars, from logistics through to promotion and follow-up
  • Strong copywriting skills for complex products and different audiences
  • Confidence working with Sales and acting on feedback
  • Analytical mindset; comfort with campaign data, dashboards and actionable insights
  • Excellent organisation and project management skills
  • Ability to juggle multiple campaigns and deadlines
  • Attention to detail and proactive, ownership-driven approach
  • Nice to have: experience marketing to compliance, risk, legal, financial services or due diligence audiences
  • Nice to have: experience across UK and US markets
  • Nice to have: familiarity with ABM tools such as 6sense or Demandbase
  • Nice to have: experience with Zoom Webinars, ON24 or Goldcast
  • Nice to have: HubSpot certifications

Benefits

Comp & perks
  • Employee shares & equity programme
  • Private health insurance
  • Life Insurance
  • Unlimited holidays
  • £1k professional development fund per year
  • Career development opportunities, challenges and resources
  • Flexible opportunity to take time off when needed