Marketing Manager

Xcel Energy

. Lead assigned marketing strategy and execution for the Customer Energy and Transportation Solutions group .

Posted 9/21/2026full-timeUnited StatesMid-LevelSenior💰 $85,000 - $114,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing marketing strategies, utilizing customer insights and data to enhance product awareness and engagement. Proven ability to manage budgets, track KPIs, and lead cross-functional teams to achieve marketing objectives.

Highest-signal resume keywords

Marketing Strategy DevelopmentCustomer Segmentation AnalysisBrand ManagementProgram ManagementExcellent Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCustomer InsightsData AnalysisProduct Awareness ResearchBudget TrackingKPI ReportingBrand PrinciplesAdvertising TacticsPromotion PrinciplesProduct Bundling

Soft Skills

Peer LeadershipCommunication Skills

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in Advertising

Industry Keywords

Customer Energy SolutionsTransportation SolutionsMarket Transformation ProductsProduct ManagementBrand Management

About the role

Key responsibilities & impact

Lead assigned marketing strategy and execution for the Customer Energy and Transportation Solutions group
Support development of marketing strategy and execution for new/market transformation products and mature products
Drive understanding of business priorities and report on marketing results
Utilize customer insights, data and internal relationships to increase product awareness and participation
Synthesize program portfolio team inputs to support development of engaging marketing strategies and annual plan
Perform customer segmentation analysis and distill product value propositions to develop product bundles
Understand customers using internal and external data to determine customer preferences
Track and report on assigned budget and KPIs
Support product awareness research
Identify product and customer experience improvement recommendations

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Advertising or related field
5 years marketing experience OR a combination of sales and marketing
2 years of experience in one or more of the following: program, product or brand management
Demonstrated knowledge of brand, advertising, and promotion principles and tactics
Peer leadership with excellent communication skills and proven results

Benefits

Comp & perks

Annual Incentive Program
Medical/Pharmacy Plan
Dental
Vision
Life Insurance
Dependent Care Reimbursement Account
Health Care Reimbursement Account
Health Savings Account (HSA) (if enrolled in eligible health plan)
Limited-Purpose FSA (if enrolled in eligible health plan and HSA)
Transportation Reimbursement Account
Short-term disability (STD)
Long-term disability (LTD)
Employee Assistance Program (EAP)
Fitness Center Reimbursement (if enrolled in eligible health plan)
Tuition reimbursement
Transit programs
Employee recognition program
Pension
401(k) plan
Paid time off (PTO)
Holidays
Volunteer Paid Time Off (VPTO)
Parental Leave
Hybrid work model to enable collaboration and flexibility