Senior Customer Insights Analyst

Xcel Energy

. Strategically manage primary marketing research initiatives and syndicated studies .

Posted 10/26/2026full-timeUnited StatesSenior💰 $84,900 - $120,567 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing marketing research projects using both quantitative and qualitative methods, with a strong focus on brand and product evaluations, customer loyalty, and Voice of the Customer insights. Proven ability to communicate effectively with stakeholders and manage external vendor relationships to deliver actionable research findings.

Highest-signal resume keywords

Marketing Research ManagementQuantitative And Qualitative MethodsBrand And Product Advertising EvaluationsCustomer Experience InsightsUtilities/Energy Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing ResearchQuantitative MethodsQualitative MethodsSyndicated ResearchSurvey Instrument DesignData AnalysisReportingProject ManagementResearch MethodologiesCustomer Loyalty Evaluation

Soft Skills

Written CommunicationVerbal CommunicationCollaborationStakeholder EngagementProblem Solving

Certifications & Qualifications

Bachelor's DegreeMBA

Industry Keywords

Utilities IndustryEnergy IndustryCustomer ExperienceVoice Of The CustomerBusiness Decision-Making

About the role

Key responsibilities & impact

Strategically manage primary marketing research initiatives and syndicated studies
Consult and collaborate with internal stakeholders to identify business objectives and research needs
Design, implement, and manage marketing research projects using quantitative and qualitative methods
Manage research programs from conception through final deliverables
Direct final deliverables with external vendors and internal stakeholders
Communicate research milestones, challenges, insights, implications, and recommendations
Manage external vendors' methodologies, sampling, survey instruments, analysis plans, reporting, and presentations
Implement special projects to improve Marketing Research Organization efficiency and best practices
Stay current on external vendor offerings and emerging research methodologies
Monitor company, industry, and business trends and surface customer-related strategic issues

Requirements

What you’ll need

Bachelor's degree in a related field
5+ years experience in marketing research including both quantitative and qualitative methods
Experience in brand and product advertising evaluations, DSM program evaluations, customer loyalty, or Voice of the Customer/Customer Experience
Custom/adhoc marketing research topics to inform business decision-making
Syndicated research
Proven written and verbal communication skills
Approximately 10% travel required
3+ years experience in the utilities/energy industry preferred
MBA preferred

Benefits

Comp & perks

Annual Incentive Program
Medical/Pharmacy Plan
Dental
Vision
Life Insurance
Dependent Care Flexible Spending Account
Health Care Flexible Spending Account
Health Savings Account (HSA) (if enrolled in eligible health plan)
Limited-Purpose FSA (if enrolled in eligible health plan and HSA)
Transportation Reimbursement Account
Short-term disability (STD)
Long-term disability (LTD)
Employee Assistance Program (EAP)
Fitness Center Reimbursement (if enrolled in eligible health plan)
Tuition reimbursement
Transit programs
Employee recognition program
Pension
401(k) plan
Paid time off (PTO)
Holidays
Volunteer Paid Time Off (VPTO)
Parental Leave
Hybrid work model supporting collaboration and flexibility
Opportunities to grow and expand skills
Rewards, recognition, and support