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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in integrated marketing campaign planning and execution, with a strong focus on community engagement and partnership development. Proficient in utilizing AI tools to enhance content strategies and improve operational workflows across diverse markets.
Highest-signal resume keywords
Integrated Marketing Campaign PlanningBudget ManagementDigital Content ToolsAI Tool FluencyCommunity Partnership Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Integrated Marketing CampaignsBudget ManagementPerformance Data AnalysisContent Management SystemsGoogle Analytics
Soft Skills
Relationship BuildingCuriosityPassion for Social Impact
Tools & Technologies
AI ToolsDigital Content Tools
Industry Keywords
Financial LiteracyCommunity EngagementNonprofit PartnershipsSocial EntrepreneurshipMarginalized Groups
About the role
Key responsibilities & impact- Own the channel, brand and content strategy for Xero For Good, Xero’s financial literacy program for underserved small businesses
- Build community partnerships to reach small business owners, social entrepreneurs and nonprofits
- Own Xero For Good events
- Bring campaigns to life with regional marketing teams, agencies and colleagues across creative, social, data and performance
- Plan launches and track budgets
- Ensure events run smoothly on the day
- Use AI to automate routine tasks
- Help the program grow into new markets
- Review existing partnerships, assets and campaigns against objectives and recommend next steps
- Improve content across every market through AI-supported workflows
- Support community and nonprofit partners with hands-on guidance
- Develop, test and roll out a playbook for expanding Xero For Good into new international markets
- Participate in weekly team check-ins and virtual coffees
Requirements
What you’ll need- Record of planning and delivering integrated marketing campaigns across several channels
- Experience with budgets, briefs and agencies
- Familiarity with digital content tools such as content management systems and Google Analytics
- Ability to build relationships with colleagues, community organisations and partners
- Ability to turn performance data into clear recommendations
- Fluency with AI tools and curiosity to keep learning
- Genuine passion for making a difference
- Lived experience of refugee, new migrant, First Nations or disability communities, or experience working alongside marginalised groups, especially welcome
- Ability to work outside standard hours occasionally due to the global nature of the role
- Must be based in Sydney, Melbourne or Auckland
- Working rights for the country where the role is based
Benefits
Comp & perks- Hybrid working model with work-from-home flexibility
- Flexible working hours based on trust and outcomes
- Boost days for in-person connection
- Opportunity to use AI to automate routine work
- Opportunity to work on social impact initiatives supporting underserved small businesses, social entrepreneurs and nonprofits
- Professional and personal development through learning and experimentation
- Supportive recruitment accommodations and adjustments
- Consideration for future opportunities through retained application information