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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in integrated marketing campaign planning and execution, with a strong focus on community engagement and partnership development. Proficient in utilizing digital content tools and AI-supported workflows to enhance marketing strategies and deliver impactful results.
Highest-signal resume keywords
Integrated Marketing Campaign PlanningBudget ManagementDigital Content ToolsCommunity Partnership DevelopmentAI Tool Fluency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Integrated Marketing CampaignsBudget PlanningPerformance Data AnalysisContent Management SystemsEvent Coordination
Soft Skills
Relationship BuildingCuriosityPassion for Social Impact
Tools & Technologies
Google AnalyticsAI Tools
Industry Keywords
Financial LiteracyCommunity EngagementNonprofit PartnershipsSocial EntrepreneurshipMarginalized Groups
About the role
Key responsibilities & impact- Own the channel, brand and content strategy for Xero For Good, Xero’s financial literacy program for underserved small businesses
- Build community partnerships to reach small business owners, social entrepreneurs and nonprofits
- Own Xero For Good events
- Bring campaigns to life with regional marketing teams, agencies and colleagues across creative, social, data and performance
- Plan launches and track budgets
- Coordinate smooth event delivery
- Review existing partnerships, assets and campaigns against objectives and recommend next steps
- Improve content across every market using AI-supported workflows
- Support community and nonprofit partners with hands-on guidance
- Develop, test and roll out a playbook for expanding Xero For Good into new international markets
Requirements
What you’ll need- Record of planning and delivering integrated marketing campaigns across several channels
- Experience with budgets, briefs and agencies
- Familiarity with digital content tools such as content management systems and Google Analytics
- Ability to build relationships with colleagues, community organisations and partners
- Ability to turn performance data into clear recommendations
- Fluency with AI tools and curiosity to keep learning
- Genuine passion for making a difference
- Lived experience of refugee, new migrant, First Nations or disability communities, or experience working alongside marginalised groups, especially welcome
- Ability to work outside standard hours occasionally
- Working rights for the country where the role is based
Benefits
Comp & perks- Hybrid working model with flexibility in when and how you work
- Work from home and office options
- Boost days for in-person connection
- Weekly check-ins and virtual coffees
- Opportunity to use AI to automate routine tasks
- Opportunity to grow the program into new markets
- Supportive and fair recruitment process with possible accommodations or adjustments
- Xero offers employment subject to satisfactory background checks
