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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing integrated communications campaigns across earned, owned, and social media, with a strong focus on storytelling and customer engagement. Proven ability to collaborate with cross-functional teams and manage agency partners to deliver impactful marketing strategies.
Highest-signal resume keywords
Communications Campaign ManagementAgency Partner ManagementExceptional Writing and Editing SkillsProject ManagementSaaS and Technology Interest
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Communications StrategyContent CreationMedia RelationsPerformance MeasurementNarrative Development
Soft Skills
Sound JudgementAdaptabilityCollaboration
Tools & Technologies
Social Media PlatformsPR Management Tools
Industry Keywords
SaaSSmall Business SupportCustomer AdvocacyThought Leadership
About the role
Key responsibilities & impact- Build Xero’s profile and deepen customer connection across Canada.
- Turn regional priorities and global campaigns into Canadian storytelling across earned media, customer communications, content, thought leadership, and social media.
- Elevate local customer stories and secure high-impact media opportunities.
- Establish a consistent communications rhythm across earned media, customer stories, thought leadership, and social channels.
- Create and adapt messaging, pitches, Q&As, and thought leadership pieces for Canadian audiences.
- Build and activate a pipeline of local customer success stories, testimonials, and advocacy opportunities.
- Direct day-to-day agency workflows and track campaign performance alongside global and regional teams.
- Report to the Head of Marketing, Canada, and collaborate with sales, customer success, product marketing, and global brand teams.
- Manage external PR and social agencies to deliver integrated communications.
Requirements
What you’ll need- Strong background delivering hands-on communications or marketing campaigns across earned, owned, and social media.
- Exceptional writing and editing skills, with the ability to turn complex topics into clear, engaging narratives.
- Experience managing agency partners from initial brief through execution and measurement.
- Sound judgement in managing fast-paced or sensitive issues, protecting brand trust and accuracy.
- Solid project management skills with proven ability to navigate matrixed global environments and adapt strategy for local relevance.
- Genuine interest in SaaS, technology, and supporting the needs of small businesses and their advisors.
Benefits
Comp & perks- Variable Pay: Permanent employees are eligible to participate in annual bonus and equity (RSU) programs; performance-based cash or equity incentives may also be available depending on role level and company performance.
- World-class health, wellness, and retirement programs.
- Wellbeing days.
- Generous leave.
- Dedicated professional development budgets.
- Flexible hybrid working model with remote working options.
- Collaborative workspaces.