Marketing Manager

Xero

. Plan and deliver go-to-market work for campaigns helping accounting and bookkeeping partners get more from Xero .

Posted 9/18/2026contractDenver • Colorado • United StatesMid-LevelSenior💰 $92,400 - $138,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning and delivering integrated marketing campaigns, including go-to-market strategies and event promotions. Proficient in managing cross-functional teams and utilizing marketing automation tools to optimize campaign performance.

Highest-signal resume keywords

Go-To-Market PlanningCampaign Performance TrackingEvent Promotions ManagementSalesforce ProficiencyMarketing Automation Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Project ManagementAudience SegmentationCampaign OptimisationA/B TestingMarketing Communications

Soft Skills

Attention to DetailClear CommunicationCollaborationOrganisational Skills

Tools & Technologies

SalesforceGoogle WorkspaceMarketing AutomationEmail NurturingCampaign Reporting

Industry Keywords

AccountingBookkeepingPartner MarketingEvent ManagementMatrixed Organisation

About the role

Key responsibilities & impact

Plan and deliver go-to-market work for campaigns helping accounting and bookkeeping partners get more from Xero
Shape creative briefs and organise people and resources
Build project plans and schedules and keep cross-functional teams aligned to milestones
Plan and deliver promotions for industry and Xero-hosted partner events across US sales and events teams
Manage always-on campaigns including AB Bulletin, Xero Coaches, and Xero CAS
Track campaign performance, registrations, attendance, communications engagement, and sales lead quality
Deliver integrated campaigns end to end, including audience segmentation, go-to-market planning, internal alignment, delivery, and reporting
Use Salesforce, marketing automation, email nurturing, Google Workspace, campaign reporting, and A/B testing
Report to the Head of Partner Marketing, US, and collaborate with events, sales, global marketing, and agency partners

Requirements

What you’ll need

Experience across marketing, marketing communications, business operations or project management
Experience with event promotions measured on registrations and attendance
Ability to organise competing priorities while maintaining attention to detail
Experience collaborating within a matrixed organisation and with external agency partners
Experience taking go-to-market plans through delivery with ownership
Experimentation mindset with testing, learning, and campaign optimisation
Comfort with Salesforce, marketing automation, and Google Workspace
Clear and considerate written and verbal communication
Ability to work in an eligible US payroll state
Satisfactory completion of relevant background checks

Benefits

Comp & perks

Variable Pay: Permanent employees are eligible to participate in the annual bonus and equity (RSU) programs
Performance-based cash or equity (RSUs) incentives may be available depending on role level and company performance
Medical, dental, and vision benefits
401(k) match
21 days PTO
10 days of Wellbeing leave
5 days of Xtra Leave
1 volunteer day
12 paid holidays
Paid parental leave
Hybrid or remote work options depending on location