Senior AB Journey Manager – Onboarding

Xero

. Design and optimise onboarding journeys for accountants and bookkeepers partnering with Xero .

Posted 9/18/2026full-timeSan Mateo • California • United StatesSenior💰 $162,400 - $243,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in designing and optimizing onboarding journeys for B2B partners, utilizing funnel analytics and A/B testing to drive commercial results. Proficient in developing personalized strategies and scalable playbooks that enhance partner engagement and growth.

Highest-signal resume keywords

B2B MarketingCustomer Journey StrategyFunnel AnalyticsA/B TestingPropensity Models

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Onboarding Journey DesignFunnel Performance OptimizationBehavioral Data AnalysisExperiment DesignCustomer Segmentation

Soft Skills

Influencing Without AuthorityCuriosityAdaptability

Tools & Technologies

AI-Powered PersonalizationCampaign Tracking Tools

Industry Keywords

SaaSFintechAccountantsBookkeepers

About the role

Key responsibilities & impact

Design and optimise onboarding journeys for accountants and bookkeepers partnering with Xero
Own the acquisition and onboarding performance funnel
Map product, digital, AI and human-led touchpoints across entry points and partner segments
Use research, behavioural data and funnel analytics to identify friction and improvement opportunities
Design and run experiments testing onboarding models, offers, messaging and channel mixes
Use propensity scoring and AI-powered personalisation to target the right partner and action
Turn experiment results into a prioritised roadmap
Partner with Product, Marketing, Sales, Customer Success and regional go-to-market teams
Scale successful approaches into globally aligned playbooks adaptable by regional teams
Build tracking, campaign briefs and playbooks
Develop personalised onboarding strategy for priority segments
Run a cross-channel experimentation roadmap
Design post-activation workflows and an attribution framework linking journey work to revenue, partner growth and early engagement

Requirements

What you’ll need

Solid grounding in B2B marketing or customer journey strategy
Ideally gained in a SaaS or fintech business
Commercial results you can point to
Experience designing clean A/B tests and interpreting results
Experience with funnel analytics, behavioural signals, customer segmentation or propensity models
Ability to influence Product, Marketing, Sales and Customer Success without formal authority
Ability to work effectively in ambiguity
Curiosity about accountants and bookkeepers and the nuances between segments

Benefits

Comp & perks

Annual bonus
Equity (RSU) programs
Performance-based cash or equity (RSUs) incentives depending on role level and company performance
Medical insurance
Dental insurance
Vision insurance
401(k) match
21 days PTO
10 days of Wellbeing leave
5 days of Xtra Leave
1 volunteer day
12 paid holidays
Paid parental leave
Flexible hybrid work setup
Designated boost days
Remote and async team design
Office spaces built for collaboration with quieter corners for focused work