Senior Marketing Manager, EMEA

Xero

. Plan and execute marketing campaigns for national Accounting and Bookkeeping Partners and Small Business customers in South Africa, Ireland, and the UAE .

Posted 10/7/2026full-timeCape Town • South AfricaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning and executing multi-channel marketing campaigns tailored for small business and accounting audiences, with a strong focus on data-driven decision-making and cross-functional collaboration.

Highest-signal resume keywords

Multi-Channel Marketing CampaignsData-Driven Decision-MakingSalesforce FamiliarityMarketing Automation PlatformsCommercial Target Achievement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimisationMarketing MeasurementProduct Awareness StrategiesCustomer Conversion TechniquesBudget Management

Soft Skills

Outstanding CommunicationOrganisational AbilitiesProblem-Solving SkillsInfluencing Cross-Functional Teams

Tools & Technologies

Analytics SoftwareEmail Marketing ToolsContent Management SystemsPublic Relations Platforms

Industry Keywords

AccountingBookkeepingSmall Business MarketingRegional Marketing PlansPublic Relations

About the role

Key responsibilities & impact

Plan and execute marketing campaigns for national Accounting and Bookkeeping Partners and Small Business customers in South Africa, Ireland, and the UAE
Develop and optimise multi-channel regional marketing plans across digital, content, email, events, and public relations
Partner with product marketing to launch new features and value propositions
Own launch timelines, segmentation, and messaging
Support accounting and bookkeeping partners with tailored marketing activities
Drive product awareness and customer conversion
Deliver impactful experiences for small businesses and their advisors
Work closely with sales, operations, global marketing, public relations, creative teams, and external agencies
Manage a dedicated marketing budget
Embed testing, measurement, and optimisation into campaign activities
Deliver the regional marketing plan

Requirements

What you’ll need

Deep understanding of small business or accounting and bookkeeping audiences
Proven track record of delivering successful, full-funnel marketing campaigns
Experience meeting commercial targets
Data-driven approach to decision-making, campaign optimisation, and measurement
Outstanding communication, organisational, and problem-solving abilities
Familiarity with Salesforce
Familiarity with marketing automation platforms
Familiarity with analytics software
Ability to influence and align cross-functional teams
Relevant working rights for the country this role is based in
Satisfactory completion of relevant background checks, potentially including credit and criminal history checks

Benefits

Comp & perks

Hybrid working options balancing home and office working
Access to local office spaces
Regular boost days for in-person connection
Supportive working environment
Fair and supportive recruitment experience
Recruitment accommodations or adjustments, if required
Consideration for other current or future opportunities after application