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About the role
Key responsibilities & impact- Shape and grow Xero’s global Payments products, including bill payments and invoice payments
- Bring customer, market and commercial insight into product decisions
- Define customer value, positioning and evidence-backed claims
- Partner with Product and global and regional go-to-market teams on launches and adoption, usage and revenue growth
- Assess market opportunities across Payments by researching customers, advisors, competitors and market dynamics
- Synthesise customer research, product performance and regional feedback into insights and recommendations
- Size and prioritise market opportunities and define target customer and advisor segments
- Lead development, maintenance and custodianship of customer value propositions
- Create positioning, messaging frameworks and product playbooks
- Partner on launch strategy, sequencing, readiness, value guardrails and customer-risk identification
- Develop briefing and enablement resources for Sales, advisors, Customer Experience and internal teams
- Identify opportunities to improve adoption, attach, usage, retention and revenue
- Develop and prioritise growth hypotheses and experiments; support test design, messaging, measurement and learning application
- Shape in-product and lifecycle strategy with channel owners
Requirements
What you’ll need- Strong product marketing experience, or experience in lifecycle, growth or customer marketing, preferably within a SaaS organisation
- Experience in payments, financial services, or another complex, transaction-based product is advantageous
- Ability to learn complex products and customer needs
- Experience working across geographies and time zones
- Experience partnering with Product Managers and development teams in an agile environment
- Proven experience developing customer lifecycle and growth strategies, including messaging, channel planning, measurement and optimisation
- Ability to think strategically and work independently in a fast-paced environment
- Strong planning, prioritisation, coordination and attention-to-detail skills
- Creative problem-solving ability and decisiveness in ambiguous environments
- Strong communication, analytical, critical-thinking and business-strategy skills
- Ability to turn complex Payments products and propositions into clear, compelling customer language
Benefits
Comp & perks- Hybrid work model with time in the Melbourne office
- Flexible hours and asynchronous updates for cross-time-zone work
- Boost days for in-person collaboration and relationship building
- Recruitment-process accommodations and adjustments available
- Background-check and recruitment-process support described by the employer