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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and lifecycle communications, with a strong focus on leading large-scale payments launches and migrations. Capable of translating complex product details into clear narratives for diverse customer segments, while fostering collaboration across multiple teams.
Highest-signal resume keywords
Product Marketing ExperienceLifecycle Marketing ExperiencePayments ExperienceLarge-Scale Launch LeadershipCustomer Change Program Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Payments StrategyMigration Pathway MappingGap AnalysisRisk AssessmentNarrative Development
Soft Skills
Trust BuildingConstructive ChallengeTeam AlignmentClear Communication
Tools & Technologies
Enablement MaterialsPlaybooks
Industry Keywords
FintechOnline PaymentsInvoicingAcquiring
About the role
Key responsibilities & impact- Set the strategy, narrative, and milestones for the global payments launch and migration across markets, segments, and channels
- Define customer cohorts and lifecycle communications
- Map migration pathways for existing customers, including parity and gap analysis, risk, and sequencing
- Build playbooks and enablement materials for regional teams, Sales, Customer Experience, and Education
- Own the narrative for a large-scale global payments launch and migration program
- Translate complex product and business change into clear stories for small businesses, accountants, and bookkeepers
- Collaborate with Product, Customer, Lifecycle, Sales, Enablement, Operations, Data, regional, go-to-market, and sales teams
- Work through weekly meetings, one-on-ones, and embedded product-team rituals
Requirements
What you’ll need- Experience in product marketing, lifecycle marketing, or customer marketing
- Experience leading a large-scale launch, migration, or customer change program
- Payments experience across online payments, invoicing, acquiring, or fintech — essential
- Ability to turn complex product and payments detail into actionable messages for small business owners and accountants
- Ability to set the narrative for complex change and make clear calls when information is incomplete
- Ability to build trust across teams, challenge constructively, and align teams toward customer outcomes
- Must have working rights for the country in which the role is based, or obtain appropriate visa support
Benefits
Comp & perks- Flexible hybrid working model
- Flexible hours and asynchronous updates for cross-time-zone work
- Boost days to collaborate in person and build relationships
- Recruitment-process accommodations and adjustments available
- Consideration for other current or future opportunities after application
- Background-check process conducted for successful candidates
