VP of Growth Content

Xero

. Lead the next chapter of Xero’s global growth content function .

Posted 10/22/2026full-timeUnited StatesLead💰 $229,300 - $315,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading global content strategies and teams, with a strong focus on leveraging AI for content optimization and performance measurement. Proven ability to balance brand consistency with tailored content across diverse channels and audiences.

Highest-signal resume keywords

Leadership Experience In SaaSContent Strategy DevelopmentAI-Driven Content SystemsPerformance Marketing PartnershipGlobal Matrix Influence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content AutomationCreative OptimizationPerformance Metrics AnalysisContent Quality ImprovementContent System RedesignData-Driven Decision MakingContent Lifecycle ManagementAudience Signal AnalysisContent Performance MeasurementContent Production Economics

Soft Skills

Team LeadershipCoachingCross-Functional CollaborationStrategic ThinkingAdaptability

Tools & Technologies

Content ToolsAnalytics PlatformsMarketing Automation SystemsSEO ToolsContent Management Systems

Industry Keywords

B2BB2B2CFintechSaaSContent MarketingGrowth MarketingBrand ConsistencyCustomer LifecycleChannel StrategyComplex Matrix Environments

About the role

Key responsibilities & impact

Lead the next chapter of Xero’s global growth content function
Lead a global team spanning design, creative optimization, and content automation
Develop and own global content strategy across the funnel
Champion a test-and-learn creative framework across global growth channels
Analyze audience signals and performance metrics to create native content experiences
Deploy tailored content across paid advertising, lifecycle marketing, web, and sales assets
Balance high-performing content at scale with brand consistency in partnership with the internal agency, the foundry
Deliver an end-to-end content system from briefs through creation, review, distribution, reuse, and performance optimization
Build an AI-native operating model and automate content atomization across channels, funnel stages, and audiences
Simplify decision-making and review flows while improving output speed and content quality
Convert strategic inputs into effective content outputs
Maintain brand consistency across content touchpoints
Train teams and cross-functional partners on content tools and systems
Build measurement connecting content performance to business outcomes
Partner with analytics, product, performance marketing, regional marketing, and customer teams
Use data to guide investment, optimization, channel mix, and content priorities
Provide senior leaders visibility into content performance and course corrections
Improve content quality, judgment, process, and channel fit
Partner with Product Marketing, Communications, Performance Marketing, SEO, regional teams, and Sales Enablement
Lead, coach, and develop a global content organization
Improve team capability, performance, leadership, structure, and accountability
Build partnerships across global, regional, and functional teams in a complex matrix
Balance global consistency with regional relevance

Requirements

What you’ll need

Deep leadership experience in SaaS, fintech, or complex B2B/B2B2C subscription ecosystem environments
Proven track record of redesigning operating models
Demonstrated success using AI to rethink content systems, workflows, governance, and production economics at scale
Strong partnership experience with Product Marketing, Communications, Performance Marketing, SEO, and Sales Enablement
Strong evidence of driving measurable business impact through content across multiple funnel and customer lifecycle stages
Experience working in a large global matrix and influencing across teams without relying on formal authority alone
Ability to move between strategy and execution, including operational details
Experience leading and upgrading teams through change, including talent assessment, coaching, organizational design, and raising standards
High comfort with ambiguity and complexity
Experience serving small business and partner audiences such as accountants, bookkeepers, or channel ecosystems is nice to have
Experience building growth content systems using proprietary data, customer insight, and research is nice to have
Strong judgment on channel strategy, editorial and design quality, audience needs, and content effectiveness is nice to have

Benefits

Comp & perks

Variable Pay: Permanent employees are eligible to participate in annual bonus and equity (RSU) programs
Performance-based cash or equity (RSUs) incentives may be available depending on role level and company performance
Medical, dental, and vision coverage
401(k) match
21 days PTO
10 days of Wellbeing leave
5 days of Xtra Leave
1 volunteer day
12 paid holidays
Paid parental leave
Flexible working model
Hybrid work arrangement
AI-assisted application screening with human recruiter review