B2B Growth Marketing Specialist

. Define target market segments, buyer personas, and messaging frameworks .

Posted 9/25/2026full-timeToronto • CanadaMid-LevelSenior💰 CA$75,000 - CA$92,000 per yearWebsite

Tools & technologies

Apollo

Key responsibilities & impact

Define target market segments, buyer personas, and messaging frameworks
Develop multi-touch tactics and content channels to reach target audiences
Design, structure, and manage multi-touch outbound sales sequences across email, LinkedIn, and task flows
Accelerate lead acquisition velocity and drive meeting bookings for sales representatives
Coordinate campaign assets with the Content Specialist and Social Media Specialist
Own B2B data-acquisition workflows using Apollo.io for contact enrichment and target-account list building
Partner with Sales Ops to map data schemas, maintain contact database hygiene, and synchronize HubSpot and Salesforce
Deploy and manage HubSpot Breeze AI to capture, qualify, and route inbound accounts to sales calendars
Monitor and protect domain deliverability, including DKIM, DMARC, SPF, and tracking domains
Execute target-account list matching and audience setup across search networks and LinkedIn Campaign Manager

What you’ll need

College or university degree in Marketing, Business, Communications, Advertising, Digital Marketing, or a related field
Active HubSpot Certifications (Marketing Hub, Revenue Operations) are highly preferred and strongly advantageous
3+ years in B2B Demand Generation or Growth Marketing
Proven track record of success in nimble, fast-growth startups or mid-market companies
Advanced, hands-on technical proficiency in HubSpot administration, complex workflow logic, lead scoring models, technical integrations, and campaign infrastructure
Strong working knowledge of Salesforce objects (Leads, Contacts, Accounts, Opportunities) and data-sync structures
Direct, hands-on experience using Apollo (or similar) for list building, data enrichment, and outbound sales engagement
LinkedIn targeting capabilities
Ability to translate system data into actionable marketing campaigns while aligning with Sales Ops on database schemas

Comp & perks