YAZIO

Data Analyst

• Lead a small team of analysts embedded in product squads
• Serve as the hands-on analyst for Monetization
• Handle tracking for new features, conversion-funnel experiments, and squad reporting
• Set an example for analytical problem-solving and technical work
• Define and enforce data quality testing across ingestion, transformation, reporting, and anomaly detection
• Move data-quality ownership upstream to teams producing the data
• Own the path from raw event data to curated datasets in the self-service BI tool
• Develop the strategy for how product managers and engineering managers use data in decision-making
• Help the Monetization team optimize conversion and revenue

Data Analytics Team Lead

Performance Marketing

• Launch, manage, and scale user acquisition campaigns across digital channels, with a focus on DSPs
• Manage campaigns across AppLovin, Appier, Liftoff, Unity, Meta Ads, Google Ads, ASA, TikTok, and similar platforms
• Analyze campaign performance and identify optimization opportunities
• Run structured tests to improve efficiency and impact
• Use AI tools and automation for reporting and bulk campaign changes
• Provide actionable ad-performance and user-behavior insights to the creative team
• Identify measurement gaps and collaborate with product, web, and analytics teams to improve tracking and attribution
• Support scalable workflows, including naming conventions, tracking setup, reporting, and knowledge documentation
• Monitor MarTech and AI trends and introduce useful tools or features
• Collaborate with creative, product, and analytics teammates on growth strategies

Data Analytics Team Lead

Performance Marketing Manager