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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in data analysis, digital marketing automation, and the application of Artificial Intelligence tools to enhance operational efficiency and communication strategies. Proficient in developing automated processes and conducting strategic analyses to optimize campaign performance.
Highest-signal resume keywords
Data AnalysisDigital Marketing AutomationArtificial Intelligence ToolsDatabase AdministrationCampaign Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data CollectionData InterpretationStrategic Analysis DevelopmentReport PreparationA/B TestingCommunication Journey DevelopmentOperational Efficiency SolutionsError Control MechanismsAnalytical ProcessesAutomation Solutions
Soft Skills
Analytical MindsetOrganizational SkillsInformation Interpretation Skills
Tools & Technologies
Email Marketing ToolsSMS Communication ToolsWhatsApp Communication ToolsPush Notification SystemsDigital Marketing Platforms
Industry Keywords
Communication StrategiesEngagement StrategiesRisk ManagementTechnological TrendsEmerging Technologies
About the role
Key responsibilities & impact- Analyze students’ behavior and communication consumption profiles, proposing activation and engagement strategies
- Create mailing lists and develop automated communication journeys using digital marketing automation tools
- Execute communications via email, SMS, WhatsApp, push notifications, and social audiences
- Monitor, measure, and analyze the results of communications and campaigns
- Develop solutions to automate management processes, promoting operational efficiency
- Create mechanisms and controls to reduce risks associated with incorrect sends and communications
- Ensure campaigns are correctly registered on the platforms used
- Ensure automated processes are efficient, secure, and well organized
- Develop solutions using AI and emerging technologies to optimize routines and streamline the team’s work
- Establish error controls and support A/B testing to optimize campaigns
- Participate in planning and alignment meetings with partner departments on strategic and sensitive topics
- Research and share technological trends and innovations to drive improvements within the department
Requirements
What you’ll need- Bachelor’s degree in Statistics, Mathematics, Information Technology, Systems Analysis and Development, Computer Science, or a related field
- Knowledge of data collection, analysis, and interpretation
- Experience with database administration and manipulation
- Knowledge of analytical processes and the development of strategic analyses
- Ability to prepare reports and executive presentations
- Analytical mindset, with strong organizational and information interpretation skills
- Knowledge of Artificial Intelligence tools and solutions applied to processes and analyses
Benefits
Comp & perks- Tuition scholarships of up to 100% for employees, legal dependents, and eligible household members, with up to three simultaneous scholarships
- Medical insurance fully subsidized for employees and partially subsidized for family members, with employee copayments
- Optional dental insurance
- Meal or food allowance
- Wellhub or TotalPass gym membership
- Wellz mental and emotional health platform, including access to individual online therapy
- Wellness program and benefits club
- Flexible dress code
- Life insurance
- Partnership with SESC
- Corporate University available through the Educare portal
- Career growth and internal mobility opportunities
- Birthday Day Off
- Hybrid work model
- Flexible hours, including work-from-home schedule options
- Extended remote work for mothers and fathers returning from parental leave, for up to three months, depending on the role